Here is a link to a post that has been maing the rounds. It basically dissects the gender makeup of some of the largest social networks and finds, save digg.com, that many of them are skewed toward women. (not a lot, like 60/40) Anyway, it’s being touted as “Who rules the social web?” and I wonder about that. I mean, I think countless studies have shown that women are naturally more social creatures than men (at least generally) so it stands to reason that women would jump at the chance to extend social influence faster, more efficiently and with a broader reach. The folks I see scratching their chins in consternation over social media/recruiting et al are ALWAYS men. Is the question “Who rules social media?” even a good one? I mean, women have always controlled social circles but only recently has that colluded with any sort of power to effect change.
I dunno, rambling I guess. Just curious if anyone else thought this was earth shattering news or if the infographic was what was getting people all hot and bothered.
http://www.informationisbeautiful.net/2009/who-rules-the-social-web/
(PS: this comes shortly after reading and watching The Duchess, about the Duchess of Devonshire, a women who held oodles of social influence in her hands and sway and was in essence powerless in society. Fascinating.)
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