Quit watching TV and clicking on linkbait articles.
Just kidding. There were actually some useful marketing tidbits from last night’s airing of the 57th Annual Golden Globes, yes…I am a nerd.
1) Don’t set the bar too high. I love Tina Fey and Amy Poehler, but I kind of felt that their hilarious interview in the Hollywood Reporter made me think they were going to be funnier than they were. They started out pretty funny but they didn’t do the amazing job I had hoped for. Except for when Tina pretended to be Lena Dunham’s drunk aunt, “Middle school?” However, if you DO set the bar too high, you should look amazing while kinda sorta floundering.
2) You can’t waffle on your brand. Jennifer Lawrence won for some rom-com but her speech was sweet, effervescent, young and affable. In short, she stole Anne Hathaway’s thing that SHE was gonna do. So when Anne Hathaway won, it seemed like she was a little tentative about trying to pull the same thing off. It showed in her speech. If you are going to be funny, be funny. If you are going for gravitas, do that. Don’t sort of sway between the two. Exception: if you are Anne Hathaway.
3) Stand OUT. You know who stands out to me out of all the perfect looking celebrities that attended that show last night? A random lady sitting next to Bradley Cooper (BRADLEY COOPER) who was wearing Cleopatra eyeliner and a turban. I won’t be emulating her style any time soon, but I also won’t forget her….
4) Stay comfortable. You know that Lena Dunham is like 23 or something and won two Golden Globes last night? Do you know that she writes, produces, directs and stars in said award-winning show, HER award-winning show? Whether you love her or hate her, Dunham is a force to be reckoned with in her industry and all I can think of is that she wobbled to the podium not once, but twice. She was visibly uncomfortable and out of her element. I think I would have been more impressed if she simply kicked her heels off and hiked up her skirt on the way to that podium the second time. However, I am writing from a basement office in Omaha, NE so, what do I know?
5) If you have something important to say, go on and say it. There’s a lot of talk about Jodi Foster’s long, semi-rambling, obviously important acceptance speech when she received the Cecil B Demille award. People fall into two camps, they either love it, or they hate/don’t understand it. So while I applaud the spirit of her “declaration?” I think that it was difficult to follow and so, it lost some of its “oomph”. However, the exception to this, is that even though a woman as smart as Foster certainly understood that she was sorta losing her audience, she is too accomplished to care (and she knew she couldn’t get played off the stage either). It was a once in a lifetime moment and she seized it.
What was your favorite lesson from the Golden Globes?