Your Job Ads Suck
Imagine you’re a candidate. You’re doing the job seeking that we, as recruiters, think we understand so well. Candidate you types search terms into Google, Indeed, Monster or Bing (just kidding, no one uses Bing) and off you go… to sort through job ads like the one below. I challenge you to read it, but most of you probably won’t. Why? Because it’s boring and it stinks and I will bet you dollars to donuts that it doesn’t really tell you or any other candidate about the job. Shall we break it down?
Summary of job function: This section takes 8 sentences to describe absolutely nothing. It doesn’t appeal to the senses in any way, nor does it describe a typical day or what it’s like to work for the company. As the subtitle indicates, it’s entirely functional. If your HRIS or job posting service insists on this, at least make it a scannable list. If it’s not a requirement, why not take a minute to tweak it so it’s more like an advertisement? Describe what their future job will be like.
Essential Responsibilities: While there is plenty to criticize about the style of this section, I will point out some perhaps less obvious issues here. This post, which is for a marketing manager, fails to identify who exactly this position reports to and also includes pretty much everyone in the target market. As a marketer, when I read this section, it looks like a catch-all description for whatever the current marketing team doesn’t want to do. On the other hand it is very detailed in describing responsibilities but fails to identify any sort of hierarchy or support staff. One school of thought is that rich description will allow applicants to self-select, while another group of experts feel that the job description should hint at skills needed rather than a to-do list. Read more…
Originally posted August 7, 2012 on Recruiter.com