On Leadership, Chaos and Growing Up

Sometimes I avoid writing a blog post because I feel I don’t yet have the answer to the question that originally inspired the writing of the post. Confused yet? I am.

But that’s a copout. We’re all sort of searching for answers or at least the smart ones are.

So here goes. For some time, I’ve heard from people I admire and respect that I am a leader. Flattered? Yes. Confused? Certainly. Because deep down I don’t really feel like a leader. I don’t have all the answers, my daily life is often chaotic and most of the time, I feel like a 16 year old in a big girl’s world. What if my decisions, recommendations or advice makes someone go off the proverbial cliff?

How do you grow into the role that people almost unanimously ascribe to you before you’re ready? I submit there are a few ways, you can decide which is right, which is wrong and which is just plain stupid:

1) Do nothing. I have, until recently, smiled demurely, downplayed my strengths and promoted those I thought (and still think) were more qualified than I to have a place in the spotlight: as an influencer, as a teacher, as a leader, as a winner. It is, certainly, the easiest way out of a path that is as comfortable as a baggy pair of pants that keep falling down (and seems as big). But it’s lazy. It’s lazy and it condemns one to a life of mediocrity at best and a boring, stagnant career at worst.

2) You lie. You pretend to know what you’re doing, never ask questions to which you don’t know the answer and play up minor accomplishments to prove your worth. This is all done in the hope that eventually, you will BE the person to pretend to be and finally feel comfortable in your “professional skin”. Sometimes this “fake it til you make it” strategy really works. My issue with it is two-fold: first, you’re lying and probably will eventually be called out; second, you can go broke leasing a Beemer to prove your net worth is higher than it actually is. Also I think (and I may be overstating my or anyone else’s personal accountability here) it’s disingenous. (younger) People are watching you.

3) You react. This is another strategy at which I excel in the execution. When faced with an issue, react first, figure out how to do it later. Research, Read, Bravado, Repeat. Reacting can be very useful in making your colleagues and employers believe you are indispensible but it can also derail a career in your strengths. Ex. I never knew how to make the iced tea at the restaurant where I worked. The big machines, the hot steam escaping, the whole ordeal terrified me and I was NOT interested in learning. Then one day my boss said “Make the iced tea”. I figured it out and did it and it worked. Which was great, until everyone started asking me to make the iced tea. I wanted to waitress for the tips and social aspect not be stuck in the back with huge vats of iced tea.

4) You leap. Sometimes if you throw enough stuff at the wall, something will stick. This is the general slogan of folks who leap. If you’re scared of too much responsibility, just jump into it and see. While this sounds like the best answer, I think it has to be girded by solid safety measures and planning. No one lets you jump out of a plane without training and a parachute. So find a mentor, learn from them, and then when enough people are screaming “JUMP!”, just do it.

So here’s my advice to anyone else struggling with leadership duties decidedly above their perceived pay grade: you’re not 16 anymore, you can find people smarter than you to guide you and you will fit into those pants someday. Promise.

 

Educate, don’t Intimidate

A few weeks ago, I found out that a comedic actress I really like had joined Twitter. I immediately followed her and realized her TwitterStream was comprised of about 50 messages to see her new movie. I saw a lot of backlash from other Twitter and Facebook people.  I was a little irritated but decided to keep following her. Here’s why:

When I was 14, I moved from California to Nebraska. I knew no one, save my family and had no attended the junior high. Essentially, I started high school as a complete newbie. But I wasn’t worried. A military brat, used to frequent transfers, I’d learned to make friends quickly, If I could handle L.A. then I could handle Omaha. So my very first day, I set about charming everyone (or so I thought) and when gym period started, I secretly whispered “Yes!” as at least 7 or 8 of the really popular kids were in my class. And I KNOW Mark the hottie was checking out my legs.

So when it was time to do our timed 40-yard dashes, I was ready to wow ‘em. And I did, by racing across the gym so incredibly fast that my feet couldn’t keep up. I tripped, somersaulted and skidded to a stop, blinking at the lights overhead, realizing I had just killed any hope I had of being a high-school superstar.

So therein you find my tolerance and empathy for folks who maybe don’t know quite what they’re doing in social media yet. AND THAT’S OKAY! Yes, it’s really easy to be snarky and biting about auto-dms or misuse of twitterfeed, and there is certainly a time and place to tell quasi-spammers and hyperpromoters to shut their tweethole, but there is also a time to give people a chance, and maybe even a second chance if they do something dorky and dumb the first time.

We’re around social media so much and bombarded with articles on how to do it right from practically every perspective that sometimes we forget that this is a very new thing for the majority of people. And you might have even done something incredibly stupid when you started, just fewer people were around to see it.

Nice ways to tell someone they’re doing it wrong:

1) DM them privately
2) If you know them, call them
3) Post “how to” articles in the hope they’ll check them out
4) Give them time. If they’re cool, they’ll figure it out.

It’s easy to call someone out and point and laugh at social media gaffes but it’s not educational and it doesn’t really help anyone. The scary thing about social media is it gives some people a lot of distribution power very quickly. If you’re not careful about how you wield that power and influence, you can unwittingly (or wittingly) damage someone who’s just trying to figure it all out.

In regards to the actress, she eventually (in less than a week) got the hang of it all and starting saying funny stuff and posting pictures of her hot acting friends. So…I win.

Social Media Smackdown

Social Media is a blast. If you’re a social butterfly, which many of us are, you will find social media to be fun and a challenge, almost a game. I have happily played in the pool of social media for about 18 months now and have been making my living consulting in social media marketing for about six months. The applications to my two fortes, recruiting/HR and marketing are endless, allowing me to weave this incredibly fun, incredibly easy way of communicating into my tried and true strategies from B.T. (before Twitter).

But as Jeremiah O plainly states in his recent Forrester Report, the game is OVER. It’s time to get serious about the effects these applications will have. Yes, it’s nice to have a transparent and witty consultant on your side, but if said consultant can’t prove the numbers, the laughter may start to die down.

Even as mainstream comedians mock it (yes, you Jon Stewart) governments, big business and yes, even our mothers are jumping into it. While it’s not mainstream yet (a recent tweet stated, if you still have to explain it, it’s not mainstream) and it hasn’t jumped the shark as snarksters are quick to proclaim, social or new media is now being taken a bit more sersiously. This university will soon offer a Masters’ in the subject.

I recently gave a speech where I tried to articulate all the Twitter vocab, including such words as “retweet” “tweeted” “twellow” “twitpic” and the like. I casually remarked that if Twitter wanted us to take them seriously, they should have a more serious name and just as quickly realized that Google probably sounded very stupid when it first came out. Now it’s a verb, “Just Google it”. My 2 year old knows what Google is. My 7 year old knows what Twitter is. My 9 year old wants an account.

The truth is we’re putting new words into the vocabulary now. People are discovering ways to apply the technology and manipulate the data to find out what they want to know quickly and efficiently. People are doing business, bypassing email, raising awareness, raising money and advertising their wares.

There are still a lot of mistakes being made, but then the same can be said for direct email and banner ads, both of which have been around for a while. So how do we get people to take this phenomenon seriously?

1) Realize it’s not a silver bullet. Communications is shifting, even the most unplugged can see that. But that doesn’t have to mean that a social media tool comes in to replace every other marketing or recruiting tool we now hold dear. If you’re bad at your job now, all social media will do is let more people know that and…faster.
2) Do your job. I have found that unless you are paid and paid well by an employer to discover as much as you can about something, you should integrate social media into your current position. The best way to do this is by finding the function. Once you find the function of a tool in your current job, you can easily identify, via research the social media tool which can accelerate or transform that function.
3) Don’t sell it. I have not been doing this as long as some, but I have been doing it long enough to know that the results of social media sell themselves to those who are willing. Those who are not will not adapt easily nor will they understand the slowly emerging code of conduct that dictates social media strategy and actions.
4) Don’t embarrass me. You know who you are. You call yourself a social media guru yet no one knows what you’re up to. You say you are a new media maven, yet you recommend facebook for every client. If you want to work in this field, get to know the tools on YOURSELF first, try them out for your business and figure out how they work before mass-slapping them onto unsuspecting and frankly, hungry clients. Figure it out before hanging up your shingle.

Because this is no game.

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Theme: Esquire by Matthew Buchanan.

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