I helped

http://farm1.static.flickr.com/3/5228173_7558daaf2e.jpgI am likely dating myself here but does anyone remember the Shake N Bake commercial where “Mom made shake n bake and I HELPED!”?

I do.

When I decided to come back into the HR and Recruiting Space and once again toss my hat into the ring, it was not easy. It was a simple decision because this is what I love to do, I enjoy the people in the industry and I have a strong grasp on some of the things that need to happen. In short, this is what I’m supposed to be doing. That being said, it was hard to change my LinkedIn status, hard to write the blog post, hard to ask friends for help and hard to go out on a limb waiting for the perfect position.

So I got busy. I called up friends who needed help and helped them. I worked on press releases, media kits, marketing strategy, social media efforts, consulting, you NAME it. Not only was I determined to ensure that everyone remembered my name, I was also determined to keep busy. Sharpening my sword, waiting for the just the right thing to come along.

And now, lots of great opportunities have opened up. I will tell you about them in the next week or so. (I will also get to tell you about my various job search stories which are AWESOME). But not today.

Today I am going to tell you how I helped. How I took every project that came my way, did whatever I could and how good it made me feel and how fast my job search seemed to go because of it:

What I did: I made a new logo for TalentNetLive and helped Craig Fisher design a new rate card, media kit, and contract.

What I learned: That Craig works his butt off to make TNL happen for over 200 recruiters at least once a year and will stop at nothing to keep his sponsors happy.

What I did: Created a site design, logo and infographic for an emerging firm in Minnesota.

What I learned: How to take the best of two merging companies and create a new brand, look and feel.

What I did: Assisted my dad with the basics of social media so he could get his crowdsourcing page off the ground and fund his musical.

What I learned: That while business is important, to slow down and learn how social media can work for the fine arts.

What I did: In a fit of philanthropy, said yes to an acquaintance who needed help with his job search.

What I learned: That taking 2 hours out of my day to teach skills I thought were basic can end a man’s year long search for gainful employment and bring him to tears.

What I did: Worked with a smart young lady on her resume and answered her questions about entry level HR.

What I learned: That landing a position in a field you think you might love can turn someone’s outlook around.

But not every lesson was touching…

What I did: Agreed after a phone call, several emails and missed appointments, to be part of a professional panel of experts, for free.

What I learned: If I don’t value my time, no one else will.

What I did: In a moment of desperation, applied for a position that was local but not in any other way suited for  me.

What I learned: If you don’t care about the product or service, it will show through in your dealings.

What I did: Shared marketing ideas and tactics with potential employers before an offer was on the table.

What I learned: To keep doing that! It doesn’t always work in my favor but truthfully, every company (even in our industry) does and SHOULD have a different model, ideal, goal and strategy. I don’t want to recycle an idea from one “job search campaign” to another company.

Bottom line, helping people not only gave me the aforementioned “lessons learned”, it also gave me a ton of perspective and the ability to use my skills at a time they might have lain dormant. I know that my efforts will make me a better employee and a more empathetic one. I’ve had the opportunity to talk to some fantastic companies and learn a little more about where they’re heading in the next year, which only broadens my view of the landscape.

If I haven’t talked to you, tell me why. Or better yet, call me (402) 577-0760. I only have a few days of my job search left :)

Educate, don’t Intimidate

A few weeks ago, I found out that a comedic actress I really like had joined Twitter. I immediately followed her and realized her TwitterStream was comprised of about 50 messages to see her new movie. I saw a lot of backlash from other Twitter and Facebook people.  I was a little irritated but decided to keep following her. Here’s why:

When I was 14, I moved from California to Nebraska. I knew no one, save my family and had no attended the junior high. Essentially, I started high school as a complete newbie. But I wasn’t worried. A military brat, used to frequent transfers, I’d learned to make friends quickly, If I could handle L.A. then I could handle Omaha. So my very first day, I set about charming everyone (or so I thought) and when gym period started, I secretly whispered “Yes!” as at least 7 or 8 of the really popular kids were in my class. And I KNOW Mark the hottie was checking out my legs.

So when it was time to do our timed 40-yard dashes, I was ready to wow ‘em. And I did, by racing across the gym so incredibly fast that my feet couldn’t keep up. I tripped, somersaulted and skidded to a stop, blinking at the lights overhead, realizing I had just killed any hope I had of being a high-school superstar.

So therein you find my tolerance and empathy for folks who maybe don’t know quite what they’re doing in social media yet. AND THAT’S OKAY! Yes, it’s really easy to be snarky and biting about auto-dms or misuse of twitterfeed, and there is certainly a time and place to tell quasi-spammers and hyperpromoters to shut their tweethole, but there is also a time to give people a chance, and maybe even a second chance if they do something dorky and dumb the first time.

We’re around social media so much and bombarded with articles on how to do it right from practically every perspective that sometimes we forget that this is a very new thing for the majority of people. And you might have even done something incredibly stupid when you started, just fewer people were around to see it.

Nice ways to tell someone they’re doing it wrong:

1) DM them privately
2) If you know them, call them
3) Post “how to” articles in the hope they’ll check them out
4) Give them time. If they’re cool, they’ll figure it out.

It’s easy to call someone out and point and laugh at social media gaffes but it’s not educational and it doesn’t really help anyone. The scary thing about social media is it gives some people a lot of distribution power very quickly. If you’re not careful about how you wield that power and influence, you can unwittingly (or wittingly) damage someone who’s just trying to figure it all out.

In regards to the actress, she eventually (in less than a week) got the hang of it all and starting saying funny stuff and posting pictures of her hot acting friends. So…I win.

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Theme: Esquire by Matthew Buchanan.

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