“Some people don’t want all that crap, I know I don’t.”
Consider this statement from a recent client. It was my fault. I was explaining why the product didn’t really have this yet and we were working on making THAT better. Basically, doing all the wrong things at all the wrong times to basically sabotage any sort of sales. But it’s not my fault 
I’m a casualty of the “echo chamber”.
After so many conferences and webinars, slick white papers and brilliant slideshows, I somewhere along the lines became convinced that recruiters and HR Pros needed a system that had every bell and whistle, combined every possible piece of analysis, tracked a candidate before, after and through the murky annals of the ATS. And guess what? They don’t. They need some of those things all of the time, and all of those things some of the time and different roles in the system to handle different tasks the same as any other discipline. Or, simply put “They don’t want all that crap.”
I use garlic in almost every dish I make, Indian, Italian, Mexican…even southern biscuits get slathered with garlic butter. My kids are used to it, in fact grew up with copious amount of stinky food being shoved toward them when they were too defenseless to stop it. I figure it’s why vampires never come here.
Anyway, the other day my husband made some garlic bread. And he just put too much garlic on it. He spread the freshly mashed garlic on that puppy like butter (Note: this looks good on cooking shows and in certain Barefoot Contessa articles but in real life, nope.) And the garlic bread, normally a big hit at our dinner table, was left mostly untouched. Why?
Too much of a good thing. I’m building talent communities. Every day this looks a little different. Most days I take people by the hand and lead them through the sign up process. Other days, I train them on daily engagement. For a FEW days last week, I built out our user guide and some retail campaigns. In each and everyone of these jobs, I have to remind myself that I am not talking to the consultants and speakers at the latest conference (although you guys know that I love you). I’m talking to the young recruiter who was astounded that she could message multiple people at once. To the brand new community manager that has no idea what he is doing. To the VP of Talent Acquisition who has spent time perfecting his craft but not really building his brand. These people know what to do, I just need to show them how to do it. But not ALL of it.
This past weekend,
It’s no secret that 
Change is promoted, encouraged, 
