I helped

http://farm1.static.flickr.com/3/5228173_7558daaf2e.jpgI am likely dating myself here but does anyone remember the Shake N Bake commercial where “Mom made shake n bake and I HELPED!”?

I do.

When I decided to come back into the HR and Recruiting Space and once again toss my hat into the ring, it was not easy. It was a simple decision because this is what I love to do, I enjoy the people in the industry and I have a strong grasp on some of the things that need to happen. In short, this is what I’m supposed to be doing. That being said, it was hard to change my LinkedIn status, hard to write the blog post, hard to ask friends for help and hard to go out on a limb waiting for the perfect position.

So I got busy. I called up friends who needed help and helped them. I worked on press releases, media kits, marketing strategy, social media efforts, consulting, you NAME it. Not only was I determined to ensure that everyone remembered my name, I was also determined to keep busy. Sharpening my sword, waiting for the just the right thing to come along.

And now, lots of great opportunities have opened up. I will tell you about them in the next week or so. (I will also get to tell you about my various job search stories which are AWESOME). But not today.

Today I am going to tell you how I helped. How I took every project that came my way, did whatever I could and how good it made me feel and how fast my job search seemed to go because of it:

What I did: I made a new logo for TalentNetLive and helped Craig Fisher design a new rate card, media kit, and contract.

What I learned: That Craig works his butt off to make TNL happen for over 200 recruiters at least once a year and will stop at nothing to keep his sponsors happy.

What I did: Created a site design, logo and infographic for an emerging firm in Minnesota.

What I learned: How to take the best of two merging companies and create a new brand, look and feel.

What I did: Assisted my dad with the basics of social media so he could get his crowdsourcing page off the ground and fund his musical.

What I learned: That while business is important, to slow down and learn how social media can work for the fine arts.

What I did: In a fit of philanthropy, said yes to an acquaintance who needed help with his job search.

What I learned: That taking 2 hours out of my day to teach skills I thought were basic can end a man’s year long search for gainful employment and bring him to tears.

What I did: Worked with a smart young lady on her resume and answered her questions about entry level HR.

What I learned: That landing a position in a field you think you might love can turn someone’s outlook around.

But not every lesson was touching…

What I did: Agreed after a phone call, several emails and missed appointments, to be part of a professional panel of experts, for free.

What I learned: If I don’t value my time, no one else will.

What I did: In a moment of desperation, applied for a position that was local but not in any other way suited for  me.

What I learned: If you don’t care about the product or service, it will show through in your dealings.

What I did: Shared marketing ideas and tactics with potential employers before an offer was on the table.

What I learned: To keep doing that! It doesn’t always work in my favor but truthfully, every company (even in our industry) does and SHOULD have a different model, ideal, goal and strategy. I don’t want to recycle an idea from one “job search campaign” to another company.

Bottom line, helping people not only gave me the aforementioned “lessons learned”, it also gave me a ton of perspective and the ability to use my skills at a time they might have lain dormant. I know that my efforts will make me a better employee and a more empathetic one. I’ve had the opportunity to talk to some fantastic companies and learn a little more about where they’re heading in the next year, which only broadens my view of the landscape.

If I haven’t talked to you, tell me why. Or better yet, call me (402) 577-0760. I only have a few days of my job search left :)

There’s something in the air…

Who’s sick of hearing about my job search? (raises hand) Moving on,

First up, when @fleurdeleigh tweeted about becoming part of a “street team” I immediately applied, not because I knew it was part of a social experiment, nor because I predicted that some of the most interesting people on the ‘Net would be involved (yeah I said ‘Net, give Sandra Bullock a break), but because when I hear the words “street team” I imagine free tshirts and choreographed dancing.

Unfortunately, that is not at all what The Domino Project is about. It’s about turning publishing on its ear, and I couldn’t be happier to have been chosen, despite my obvious ignorance. So none other than social media Yoda Seth Godin spawned the idea for this sucker and dynamo Amber Rae is at its helm. So many of my fellow “Dominoes” have already written posts about how cool the 70 of us are, so I will just link to those. Seriously, the folks chosen for this team are doing amazing things, all over the world, like this, which touched me profoundly.

But, um, Maren….What IS it?

Far as I can tell, it’s just spreading ideas to people who would be interested in them and bypassing traditional (read: takes for freaking EVER) publishing. This matters to me:

1) I love reading. I love taking in new ideas

2) I love the permanency that a book implies. More real than a blog post, longer than an article, more time consuming to author than either…I hope there’s still a place for that in this world.

3) I like cutting out the middle man. At least in theory…

4) I’m always interested in new ways of marketing something. Whether this puts more power into the hands of the consumer remains to be seen…

Something else that was brought to my attention by the awesome Ryan Paugh at Brazen Careerist. Check out the Young Entrepreneur Council. Interesting concept, rockstar cast, CLEARLY defined goal.

Also something is a-brewin down in Texas. My friend Craig Fisher has pulled an incredible SXSW TNL conference off! I’m going, for the first time EVER and I’ve heard so many great things about TNL that I can’t wait to see what’s cookin! (sorry something about Texas is making me blog like this…) If you haven’t heard it’s going to be chock full of great speakers! The following pics and twitter handles taken from the eventbrite page:

Some of the top Social Media and Recruiting industry experts in the world will share their top tips for Blogging, Twitter, Facebook, Linkedin, Employer Branding, Content Development, Locaiton / Mobile Marketing, and the latest Cool Tools!.

Presenters include:

THE RecruiterGuy
Chris Hoyt  @therecruiterguy

Aaron Strout
Aaron Strout  @aaronstrout

Jenny DeVaughn
Jenny DeVaughn @jennydevaughn

Rayann Thorn @ray_anne

Michael Long
Michael Long @theredrecruiter

Jessica Merrell
Jessica Merrell @blogging4jobs

Maren Hogan 
Maren Hogan @marenhogan

Craig Fisher @fishdogs

William Tincup @williamtincup

jill mcfarland
Jill McFarland @jillmcfarland

Joel Cheesman
Joel Cheesman @Cheezhead

And more!

Q and A with Myself

I do not sell these t-shirts.

If you have no idea why anyone would post a Q and A interview with themselves, please read yesterday’s post.

Q: What sort of job are you looking for?

A: I’ve finally gotten to the place where I can say that in only one breath, which I’m pretty proud of. here goes:

“A senior level marketing role in an HR or Recruiting facing company, preferably within a small to medium size department or team.”

Q: Why are you coming back to HR and Recruiting?

A: Because I love it. I didn’t realize how much I’d absorbed in both knowledge and passion, until I left. I not only missed the people but the conversations and the solutions. It’s a pretty exciting time to be in this field and I intend to stay.

Q: You refer to your super stealthy job hunt. How long have you been looking?

A: Honestly I’ve been keeping my ears open since December. But I started applying in earnest at the beginning of this month. I’m trying to take my sweet time.

Q: Oh why is that?

A: The company that I end up working for is going to be where I’d like to stay for a while. I have a plethora of ideas and energy to match, there’s no reason that shouldn’t be used for a solid deserving company.

Q: Wow, you seem very wise.

A: Why thank you. And may I say that you are an excellent interviewer.

Q: (blushes) Aw, shucks. Now, what is the best piece of job search advice you’ve been given?

A: Probably the one that was given early on and often by a lot of trusted friends: Get out there. I was scared at actually telling people I was looking for a job, which is ridiculous. Jobs aren’t like princes in a fairy tale. It’s not like they are going to come tearing out of the woods and rescue you from the tower. Well, at least not if they don’t even know you’re in the tower.

Q: Now I’m envisioning Amy Adams trying to navigate LinkedIn. What does your ideal company look like?

A: I’m trying to keep my focus very tight on HR and Recruiting Service providers and tech companies right now. So within that realm,

  • a company that has a product or service that I see making an impact on the landscape for the forseeable future
  • a culture that respects work life balance but appreciates hard work
  • a company that would be proud to have me represent them at trade shows and events
  • a team that respects ideas, both good and bad and hires leadership that can see the difference

Also the dress code would be 80% jeans, 18% party dresses and 2% sweats.

Q: What’s more important: money or cultural fit?

A: Money. Definitely….Just kidding. While competitive compensation is nice, it’s not the end-all, be-all of what I need. I know exactly what I can provide for the right company and happen to have a pretty great work ethic. In return, I ask for a well rounded compensation package, one that recognizes that I’m a mother before a marketer and a wife before a road warrior.

Q: Does that mean you’re not interested in travel?

A: On the contrary, I love travel. In fact, it’s something I frequently bring up with prospective companies early on. But if hardcore travel is part of the deal, then I’m more inclined to push harder for flexible hours or telecommuting. Remember I still own a portion of a travel production company, there’s very little about travel I hate (but taking off zippered boots at the security checkpoints is one of those things I hate).

Q: Describe your greatest strength (I know it must be hard to choose just one, but try…)

A: I think my ability to figure out something I don’t know. When faced with something that is seemingly insurmountable, I will just figure it out and fast. I will do my best not only to learn that skill but learn why that skill is necessary and how I can build a more efficient process around it.

Q: Describe your greatest weakness (Do you even have one?)

A: (chuckles) Of course I do, Interviewing Me. I would have to say one of my greatest weaknesses is avoiding pertinent questions and giving roundabout answers that sort of sound positive when I’m supposed to be describing something negative. While this has helped me win friends and influence people in the past, it can be a drawback to an otherwise wildly successful career.

Q: I’m not sure that really answers the question…

A: I know! It’s so embarrassing! I hate that question, I just never know what to say.

Q: Just say your greatest weakness! It’s pretty straightforward!

A: Whoa, Interviewing Me, you are harshing my mellow.

Q: What does that even mean? (takes deep breath) Moving on, so what are you doing right now?

A: Well I know that looking for a job should be a full time job and I am trying to remember that. However, since my focus is pretty tight and I’ve given myself until March to find the perfect opportunity, I am taking this time to reconnect with colleagues, attend industry events, and help with design or marketing work. I’m also doing some contract marketing work on the side and helping my Dad market his musical in NYC. I just found out I’m sort of, indirectly, but definitely somewhat associated with a group that may or may not be directly underneath the supervision of someone at Amazon who might be in daily contact or nearby to someone with twitter contact to Seth Godin’s…blog.

Q: Are you available for contract or consulting work?

A: Yes and No. Yes, I can work on projects within my field and will help friends with events or marketing as a means to an end. No, I am not looking for long-term consulting work or to re-open my firm. My contract rate is $70/hr with a 15 hour minimum.

Q: What else should we know about your job search Maren?

A: Well, I’m willing to relocate which is important since I currently live in Omaha. You can see my LinkedIn profile here and find some more information about me here. Any design work or copy samples will be sent via email to interested parties. I think that’s about it. I’ve been talking to myself for long enough…

*If you hadn’t guessed it, this entire thing is tongue in cheek. I am nowhere near this self-absorbed…I think.*

Yeah you heard right, I’m back

Living the dream.

That’s what I was doing. Traveling the world, eating fancy meals, testing out new products and building a beloved conference franchise. All my friends were jealous. But even though I was working hard and having a blast, something just wasn’t right. I missed the HR world and the community I had built there. A debate would rage on ATS deficiencies or candidate experience and I would be left out in the cold, like a little matchstick girl, looking through the window (granted I was doing it from Puerto Rico, Copenhagen or Vegas…but still).

But the idea that I could come into a completely new industry, build another successful community and make friends and business deals across the globe excited me. It was fantastic, and I learned so much. After taking the conference franchise across the ocean, setting up a formalized RFP process, creating a communications system that worked and initiating chapters (not to mention increasing revenue and price points), I decided that Galavanting Productions was ready to move on and take charge of the processes I designed. I loved my work there and the people both in the community and at Galavanting/TBEX are second to none, but in the end, I missed the world of HR and Recruiting. And I knew that my departure from Galavanting would leave the company in a better position than when I found it.(PS, I will always be part owner of Galavanting and do my best to attend the TBEX events. I DO still love travel!)

So, now I’m back, from outer space (or at least Chicago) and while I’ve revealed my super stealthy job hunt to a few friends, I’ve held back from blogging about it. And every single person I’ve spoken with wants to know why. And I don’t have a good reason. But they’ve been helping me take baby steps.

My friend Josh forced me to start reaching out to people privately.

My friend Sarah has been sending my resume out more than I have.

My friend Craig insisted I at LEAST change my LinkedIn profile to state that I was looking.

My friend Anne showed me how to focus my search.

My friend Geoff has given me pointers on ramping up my personal brand via speaking and blogging.

My friends Ken and Canaan who really helped me be strategic about my search and transition.

My friend John has allowed me to attend and blog about HR Demo and spent time with me on the phone identifying my professional needs.

My friend Kevin has helped me highlight and crystallize what I want and why I want it.

My friend William has given me idea after idea, all of which are tenable and doable and been available for advice at ungodly hours (at least for those of us who are parents).

My friend George has been willing to help with advice, background info and support.

My friend Laurie spent some serious time guiding me to what I really wanted instead of what I said I wanted.

My friend Jennifer explained how my current LinkedIn profile might be scaring off good job leads.

My friend Miles has been talking me up to heavens only knows who.

My friend Trish has encouraged me in my blogging.

My friend Rayanne has taught how to put on my red dress :)

My friend Gerry has called out of the blue to offer encouragement.

My friend Paul has urged me (countless times) to take my own advice.

My friend Jason allowed me to be part of his conference and document it, Maren-style.

My friend Jonathan gave me no-nonsense advice about what NEEDS to happen.

And loads more folks who have helped via phone, internet, Skype, chat, twitter, facebook, email (you get the point).

Anyway, they’ve all asked some variation of the same question…Why aren’t you out there? If you’re my friend and I don’t know you’re looking how in the world will anyone else?

I guess I was scared. I want to start right now with apologizing to job seekers. Being in-between jobs is a scary place to be and sometimes our advice can be hard nosed and not terribly empathetic. And even when you have left one job on good terms and have a plan to find a new one, the search can be confusing, scary, discouraging and not that fun.

Especially if you want to get it right. After weeks of talking to trusted friends and getting some fantastic advice, I know what I’m looking for. I know what I have to offer: marketing leadership, business development know-how, social media savvy, a killer work ethic and pretty sweet design chops.

I also know what I want: to work with smart and interesting people, to have an impact on a product I believe in and the opportunity to continue to hone my skills. It’s also very clear to me what I am not looking for and some very sage friends have told me to stick to my guns on this.

So that’s it. I’m looking. I plan on finding a job that is perfect for me. If you have an idea to share, call me at (402) 577-0760. If you have a question specifically about my search or would like a copy of my resume, please email me at marenhogan@gmail.com


Treat your job search like a. . .job search

There’ve been a few (very good) posts floating around lately about how to treat your job search:

like a wedding (I would never do this because then my mother would be intimately involved in my job search and that is no bueno)

like a marathon (This is a no-brainer, marathons are very hard and very long and involve spandex. Who besides Lance Armstrong wears spandex?)

like an advertising campaign (who’s paying for all this anyway?)

like it’s yogurt (wait, lemme guess, get some culture?)

like a zombie (well, that’s pretty cool.)

And if that helps you, great. But sometimes, it’s really important to treat your job search like a job search. I know that there are still a lot of people out of a job and sometimes the desire is to do the shiny thing, the new thing, the cool thing. Instead of these (very boring) things:

- Figure your shtuff out. So many job seekers wound up at their position unintentionally. They don’t really know how to manage but their job title has manager in it, so they think they need to look there. Nope. Figure out what it was you did at your last job and the job before that, figure out which of those things you actually liked doing and which you were good at and then write that out. That is your new job description.

- Go beyond what you think you know. Chances are if you can do your job satisfactorily, you can do a harder job with more responsibility even better. It takes hard work and a willingness to learn. Even (GASP!) on your own time. News flash people! Work doesn’t exist to educate you. Education exists to educate you. Work is where you do things for money and if you have a good work ethic, you do them well and you learn more things because you are not a moron and know that no job lasts forever.

- Figure out where you fit. Just because a company has 20 openings that you can accomplish doesn’t mean you should apply for them all. And just because another company where you would be a perfect match doesn’t have any openings at all doesn’t mean you should rule them out. I’ll tell you a little something about job boards for the job seeker. They make you lazy. When applying for jobs becomes as easy as turning on a light, then you show your ignorance by getting crazy in the candy store. Ask yourself: Where do I want to work? What do I want to do there? Am I qualified enough for that? How can I get them to pay attention to me?

-Be serious. If you don’t think it’s important enough to ask these questions of yourself, spend time crafting and recrafting your resume, customize a cover letter for every job and network for a few months, then why should a potential employer take you seriously? This is a big decision for both of you, although it frequently feels like the company holds all the cards. Taking your job search seriously involves invoking one of the oldest similes (cuz it’s the truest): Treat your job search like a job. Because it is one. You don’t find a job and work, you don’t get paid. The end.

-Determined, not depserate. I think parents have a bit easier time of it when it comes to job seeking. They know that no matter what, they HAVE to get a job, because even if they are willing to eat Ramen, there’s no way Junior’s giving up Fruit by the Foot. This is a powerful motivator. Well, that and the idea that your family might be living out of the leased minivan if you don’t step it up. So be determined by all means: to get that second interview, to follow up with a call, to explain how you’re the absolute best person for the job. But desperation is a fragrant thing, so keep it at bay by knowing ahead of time what you absolutely WILL DO to feed yourself and your family and what you WILL NOT DO. This way, if and when you accept a mid level position when you’re used to the C-Level, it won’t be desperate but an optional part of the plan.

Hmmm, as I read through this I know it sounds a little harsh. I’m sorry. I’m currently developing a crankypants series of blogs and this must be included.

Ponytails, job search and why the shoe doesn’t always fit

Photo 7

So I am going to stop apologizing for going so long between blog posts. The economy’s in the crapper, we all have to work harder and longer and I wish I had more time to write blog posts but I don’t, so for now I’m gonna be cool with my once a week schedule.

Today, I was thumbing through some magazine and I saw a title that has been used in June issues in the fashion industry for time immemorial “5 easy summer hairdos”. Oooh lala. Now you have to understand that my hair defies all natural rules and laws of gravity. Easy? Hair? Never in the same sentence. But like a noob, I read the stupid article anyway (or at the least the 5 pictures of gorgeous women and the 10 words on each page). Of course, the ponytail was listed as a “foolproof” way to look “sleek and sophisticated” in the the “summer heat”. Blech. Right, if you’re Jennifer Aniston, Kate Moss or pretty much anyone except me. You don’t see Macy Gray sporting a pony tail now do you?

It got me to thinking (yes I HAVE a point, go to other blogs if you want to read about the LONG tail, we’re dissecting the ponytail up in here) that a lot of job search advice is exactly like that. The same 5-10 tired tips, repackaged, repurposed, recycled and dished out via webinar, powerpoint, blog posts and boot camps. The problem is NOT that those 5-10 tips aren’t very good ones, the problem is that they don’t work for everyone, especially the freaks. And since Chris Brogan (who is very smart and probably never has to worry about a ponytail because he is also, according to his Twitter avatar, very bald) brought up the book “The Outliers” today, I am thinking freaks are starting to become a more sought after commodity.

I love dishing out job advice and helping folks with their resumes, hooking them up with people that are hiring, and so on. And I think I could certainly do those things for my own livelihood if I had to (much like I could tame this ridiculous mane God gave me if given enough AquaNet and an iron) but are they really the right job search strategies for everyone? I don’t think so.

That’s why I get irritated with the constant “cover letter” debates and “job boards vs social media” hullabaloos. When it comes down to it, career search is a very personal thing. Yes, for some careers you need a cover letter, a resume, an employee referral and a three piece suit. For others, you need a great vlog post and pink striped hair (YES YOU DO). Not only are humans the ultimate variable, but jobs are being created that never existed before. What’s the process for that? The answer is there is none. If there is a variable, you can apply a formula but the result will not be the same every time.

Things a job/career search is dependant on:

-Whether or not you want a job, a career or to hang out in your attic and write code.

-Your personality. Are you really cut out for a 23 step interview process? Can you deal with a loosey-goosey infrastructure?

-Season of life. If you’re 23 with two kids and a brand spanking new degree, I’ll just say now’s not the time to get picky. However, with 20 years of progressive experience and some portfolio projects and metrics to point to, you can maybe choose to work from a yacht, maybe. Of course, that same 23 year old could travel the world liveblogging, while the 43 year old is stuck with the offspring’s college obligations.

-Your hair. No seriously, when I was a “journalist” I wore my hair super curly, had an eyebrow and nose ring and wore men’s button down shirts every day of my life. Now that I am a super dooper professional genius (it says that on my business card) my hair needs to be tamer and less likely to elicit SideShow Bob references.

-The industry. If you are headed for a marketing job in an investment firm, you need to look, act, be very different from the marketing person at a small graphic design firm right? Obviously, it stands to reason that your APPROACH needs to be different too.

-Bunches of other stuff.

But, and here comes my famous contradicting myself in the last paragraph of the post, as my mother always said, “Maren, you have to know the rules before you break them.” I am pretty sure she was referring to learning to read music, which remains one of the most traumatic experiences of my life, but it applies to career mapping, job search and learning how to help those folks too.

Not sure it applies to ponytails though.

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