I’m not asking much

Just a token.

Really, a trifle.

What I want from you is….

YOUR VOICE.

–Ursula, in The Little Mermaid

There comes a time in every product lifecycle when people start to ask “Who does this data belong to anyway?

Does it belong to the developers and funders of the product? Or does it belong to the people who begin using the product in the hope that “leverage your network” doesn’t mean “steal your network”?

I hope it means the latter. That’s not great from a short-term product standpoint, it reduces the amount of cash you can make upfront and how quickly you can monetize. But here are some reasons NOT to block access to user data:

It sidelines your value prop: If you’re a data hoarder, say so. Chances are that’s not in your mission, vision or values on your company “about us” page. For BraveNewTalent, our mission is to Map Global Talent. Our value lies in mapping talent, building employer talent communities and supplying tools to make your data more usable in general, whether you’re an employer or a jobseeker. Our value doesn’t lay in collecting stuff, making a huge database that’s JUST AS HARD TO SEARCH AS THE STUFF WE HAVE NOW! pssht

It’s a bait and switch. People are getting smarter and stuff like that has a way of coming back to bite you. Now, in a world where the users and content are king, do you really think it’s the best idea to be seen as the social media equivalent of a used car salesperson (don’t get your pants in a twist, my hubby used to be one…)? When you continue to build out cool “free” services and then WHAM! hit users with a pay to play model (even if you do it as steadily and sneakily as LinkedIn) people moan and groan and start looking for tools with TOS that will remain consistent.

It shows a lack of understanding. The way the new space works is less about stagnant data and more about targeted, rich data that can be updated, managed and used. Most people are willing to pay to have their data enhanced, built out, managed, parsed and made more dynamic. Less people are willing to pay for a pile of names/email addresses/profiles/numbers because when you get down to it, it’s freaking difficult to wade through.

You can’t control social. You can build data silos, digital pens, networked fences and paywalled rooms, but you can’t contain people. When companies try to corral the user’s data (and employers, recruiters and hiring managers ARE users) one of two things happen: People either move on to a different platform or usage is reduced or stopped. It’s like building a house with your bare hands because you want it exactly right and then finding out you’re building it for the rich guy that already has his own daggum house. Your building will suffer when you feel it’s not your own.

**This is not a post about not monetizing or about creating products that are open, free and easy to every corporation out there. I know people have to make money, but if you allow me to import all my data and then turn around and charge me for the privilege of building your database, we have a problem.

Go see Emma in HR

1.     Emma

2.     Katie

3.     Claire

4.     Jennifer

5.     Natalie

LinkedIn just sent out their InSight list about top CEO names, and they included a bonus list for HR pros :) Emma tops the list! According to the press release, hundreds of thousands names were analyzed for the HR Pro list. I wonder what the HRXAnalysts will do with this info!?

Full release:

LinkedIn, the world’s largest professional network with more than 100 million members worldwide, today released LinkedInsights data that reveal interesting findings about the top names of CEOs. The LinkedInsights data also showed surprising correlations among the lengths of names that dominate certain fields. For instance, CEOs in the United States often have four letter names (like Jack and Fred).

According to the LinkedInsights data, the top five names for male CEOs globally are:

  1. Peter  
  2. Bob         
  3. Jack   
  4. Bruce       
  5. Fred 

The top five names for female CEOs globally are:

  1. Deborah
  2. Sally
  3. Debra
  4. Cynthia    
  5. Carolyn     

“It’s no secret that people often associate their title, employer and even their education as part of what defines them and their professional brand,” said Monica Rogati, LinkedIn’s senior data scientist. “What’s interesting about this data is that we were able to discover a correlation between a professional’s name and the industry or functional area in which they work.”

For instance, in the U.S., there’s an interesting relationship between the amount of letters and top names for professionals in certain functional areas. Sales professionals tend to have short names, around four letters (like Chip, Todd and Trey), while engineers tend to have longer names, around six letters (like Rajesh, Jeremy and Andrew). U.S. professionals in the food and restaurant industry tend to have longer French names (like Thierry, Philippe and Laurent).

“Typically hypocorisms, the shorter form of a given name, are used in intimate situations as a nickname or a term of endearment,” said Dr. Frank Nuessel, the editor of NAMES: A Journal of Onomastics (a publication of the American Name Society) and a professor of classical and modern languages at the University of Louisville. “It’s possible that sales professionals in the U.S. and male CEOs around the world use these shortened versions of their name as a way to be more approachable and accessible to potential clients. Interestingly enough, female CEOs appear to prefer to use their full names and not nicknames, which could signify that they want to be taken more seriously and want co-workers to think of them in a more professional light.”

Since there are millions of professionals on LinkedIn, and not every Peter or Deborah is a CEO, LinkedIn suggests the following tips to help you stand out from the crowd of other professionals who might share your name, but not your profession:

 Claim Your Name

  • Customize your LinkedIn Profile URL so that it’s your firstnamelastname, one word with no spaces (ex. http://www.linkedin.com/in/SarahSmith). Not only will it get your profile to the top of web searches for your name, it also makes it easier to link to your profile in your email signature or on your business card. You can make this change easily on your “Edit Profile” page. (If your URL is taken already, you can also do lastnamefirstname.)

Show Off Your Skills

  • Joe Smith 2.0 probably doesn’t have the same expertise you have; so make sure you add relevant skills to your profile. After you’ve logged in, go directly to LinkedIn Skills to place skills on your profile with just a few clicks.

 Make Sure Yo’re Connected

  • Who you’re connected to can set you apart from the competition and open doors for you. The magic number of connections on LinkedIn is 50 contacts. Your network can be made up of clients, co-workers, former bosses, vendors, friends and even family. When you’re connected to trusted contacts on LinkedIn, your network can vouch for you and they can contact you when they see career opportunities that might be a fit for you.

To learn more about LinkedIn’s listings of top names for professionals, check out our blog post.

*Methodology for Research

For the research on the top names for professionals, the LinkedInsights data team took a look at the more than 100 million public profiles on LinkedIn. The team then determined the “top” names by finding the most over-represented names within a specific population or functional area (like “names for female CEOs globally” for instance). Functional areas were derived from the self-reported title that each member has listed on his/her LinkedIn Profile. (For example, professionals in the food and restaurant functional area would include chefs, servers, hostesses, sommeliers, etc.)

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