Q and A with Myself

I do not sell these t-shirts.

If you have no idea why anyone would post a Q and A interview with themselves, please read yesterday’s post.

Q: What sort of job are you looking for?

A: I’ve finally gotten to the place where I can say that in only one breath, which I’m pretty proud of. here goes:

“A senior level marketing role in an HR or Recruiting facing company, preferably within a small to medium size department or team.”

Q: Why are you coming back to HR and Recruiting?

A: Because I love it. I didn’t realize how much I’d absorbed in both knowledge and passion, until I left. I not only missed the people but the conversations and the solutions. It’s a pretty exciting time to be in this field and I intend to stay.

Q: You refer to your super stealthy job hunt. How long have you been looking?

A: Honestly I’ve been keeping my ears open since December. But I started applying in earnest at the beginning of this month. I’m trying to take my sweet time.

Q: Oh why is that?

A: The company that I end up working for is going to be where I’d like to stay for a while. I have a plethora of ideas and energy to match, there’s no reason that shouldn’t be used for a solid deserving company.

Q: Wow, you seem very wise.

A: Why thank you. And may I say that you are an excellent interviewer.

Q: (blushes) Aw, shucks. Now, what is the best piece of job search advice you’ve been given?

A: Probably the one that was given early on and often by a lot of trusted friends: Get out there. I was scared at actually telling people I was looking for a job, which is ridiculous. Jobs aren’t like princes in a fairy tale. It’s not like they are going to come tearing out of the woods and rescue you from the tower. Well, at least not if they don’t even know you’re in the tower.

Q: Now I’m envisioning Amy Adams trying to navigate LinkedIn. What does your ideal company look like?

A: I’m trying to keep my focus very tight on HR and Recruiting Service providers and tech companies right now. So within that realm,

  • a company that has a product or service that I see making an impact on the landscape for the forseeable future
  • a culture that respects work life balance but appreciates hard work
  • a company that would be proud to have me represent them at trade shows and events
  • a team that respects ideas, both good and bad and hires leadership that can see the difference

Also the dress code would be 80% jeans, 18% party dresses and 2% sweats.

Q: What’s more important: money or cultural fit?

A: Money. Definitely….Just kidding. While competitive compensation is nice, it’s not the end-all, be-all of what I need. I know exactly what I can provide for the right company and happen to have a pretty great work ethic. In return, I ask for a well rounded compensation package, one that recognizes that I’m a mother before a marketer and a wife before a road warrior.

Q: Does that mean you’re not interested in travel?

A: On the contrary, I love travel. In fact, it’s something I frequently bring up with prospective companies early on. But if hardcore travel is part of the deal, then I’m more inclined to push harder for flexible hours or telecommuting. Remember I still own a portion of a travel production company, there’s very little about travel I hate (but taking off zippered boots at the security checkpoints is one of those things I hate).

Q: Describe your greatest strength (I know it must be hard to choose just one, but try…)

A: I think my ability to figure out something I don’t know. When faced with something that is seemingly insurmountable, I will just figure it out and fast. I will do my best not only to learn that skill but learn why that skill is necessary and how I can build a more efficient process around it.

Q: Describe your greatest weakness (Do you even have one?)

A: (chuckles) Of course I do, Interviewing Me. I would have to say one of my greatest weaknesses is avoiding pertinent questions and giving roundabout answers that sort of sound positive when I’m supposed to be describing something negative. While this has helped me win friends and influence people in the past, it can be a drawback to an otherwise wildly successful career.

Q: I’m not sure that really answers the question…

A: I know! It’s so embarrassing! I hate that question, I just never know what to say.

Q: Just say your greatest weakness! It’s pretty straightforward!

A: Whoa, Interviewing Me, you are harshing my mellow.

Q: What does that even mean? (takes deep breath) Moving on, so what are you doing right now?

A: Well I know that looking for a job should be a full time job and I am trying to remember that. However, since my focus is pretty tight and I’ve given myself until March to find the perfect opportunity, I am taking this time to reconnect with colleagues, attend industry events, and help with design or marketing work. I’m also doing some contract marketing work on the side and helping my Dad market his musical in NYC. I just found out I’m sort of, indirectly, but definitely somewhat associated with a group that may or may not be directly underneath the supervision of someone at Amazon who might be in daily contact or nearby to someone with twitter contact to Seth Godin’s…blog.

Q: Are you available for contract or consulting work?

A: Yes and No. Yes, I can work on projects within my field and will help friends with events or marketing as a means to an end. No, I am not looking for long-term consulting work or to re-open my firm. My contract rate is $70/hr with a 15 hour minimum.

Q: What else should we know about your job search Maren?

A: Well, I’m willing to relocate which is important since I currently live in Omaha. You can see my LinkedIn profile here and find some more information about me here. Any design work or copy samples will be sent via email to interested parties. I think that’s about it. I’ve been talking to myself for long enough…

*If you hadn’t guessed it, this entire thing is tongue in cheek. I am nowhere near this self-absorbed…I think.*

How we consume should be changing how we advertise. Is it?

This is going to be a ramble, I can already tell but please stay with me:

I’m sick. As such, I am sitting on my couch, watching all three seasons of Arrested Development, back to back on Netflix. Like a typical viewer, I’m hooked and instantly click through to the next episode. And the more episodes I watch, the more I identify with the people I am watching (see also: my addiction to Nip/Tuck).

What we have here is normal TV viewer behavior/loyalty accelerated and magnified.

Last night, after Apple’s announcement regarding the new $99 Apple TV, my husband asked not if, but WHEN, we were getting one. I checked out the prices, the compatibility with Netflix and YouTube and attempted to crowd-source my decision. One thing that caught my attention is that when you rent a movie (for as LOW as $3.99) you have 30 days to watch it {{multiple revenue streams from one product}}. (see also Google TV)

Streaming is easier and part of the infrastructure to “augment” datastreams exists.

I recently got rid of cable in the same week that Netflix told me I had to deactivate one of the SIX devices we have it streaming through (these include iPod touches, iPhones, Wii, 2 laptops and an iMac). We can watch shows or listen to music on the go, whenever we want on any device we like. Yeah there are stutters and stops (at least on the iPod touches) but that just gives the family time to bond. You know, like we used to while the commercials were muted. Since the datastreams can be augemented with every view or rental, bumpers or streaming ads can be delivered and changed with every view.

I turned off an ad AND subscription based service and am using an ad-free and subscription based service that is 1/10 of the cost.

I’m going somewhere, I promise you. This morning, after my ridiculous quote in the WSJ made me actually interested in Ping, I noticed that Facebook had blocked Ping’s access to its API, which makes Ping decidedly less social and user-friendly (however, they plan to get Ping piggy-backed, just not sure when). Meanwhile, I received an email from Klout, a twitter influence rating system offering me a chance to preview a show on Fox. {{see also this old Scobleizer article re peer to peer movie sharing}}

Products seem to need networks to survive and get the coveted WOM (word of mouth) when or before they launch. WOM comes from individuals…

So, with all the observations listed above (in bold and italicized) there seems to be a pattern that arrives, at least in my mind, at an obvious conclusion. What about:

- recommendations from other Netflix users (used to be a feature, was recently killed)

- custom ads on Netflix and AppleTV (these could be switched with every rental on AppleTV- or run along the screen while looking at the previews on Netflix)

- The shelf life of a series (my recent Arrested Development and Nip/Tuck addictions come to mind) is much longer than it used to be. Viewer loyalty to product placement may make it the advertisement vehicle of choice on “archived” or web series’. You can see this happening more on shows you see nightly (more frequently) like Jimmy Kimmel.

- I’m not sure that people need more “social” when they consume entertainment. But I appreciate more information and lately social networks have become news sources. Now that Facebook search is indexed as news and the AP is citing bloggers as news sources, perhaps a more info page or surround before the clickthru to watch full screen (instead of cross-selling multiple other series, you would get more information about the series, the actors, the history, etc) that included search supported by ads, would be useful. (This brings to mind episodes of Lost that I watched on Hulu, while checking the twitter stream during commercials and reading multiple blogs afterward. Imagine, if all of that were on one page. Imagine if Target had only run two standard commercials and then sponsored the top two LOST bloggers or heck, paid Hulu to bring together the whole page?)

- Use consumer data from multiple sources to create consumer profiles. They’ll be partially wrong of course. When I went to hunch it suggested a bunch of shows I’d never seen before and may never watch, but it was their recommendation, coupled with that of my IRL friends YEARS AGO, that prompted me to finally sit down and watch all of Arrested Development, practically back-to-back. Now I have Hunch and the Doolittles to blame for my crush on Jason Bateman. Services like Rapportive drill down into the social profiles of the emails I receive. and pops em right up in my Gmail inbox. Why can’t an entertainment network with a huge user base of emails do the same? Gist does something similar.

- Ping! Okay, so it’s actually a pretty cool name. I’d love it if a entertainment network “pinged” me when a new show or artist or movie that I might like came out. Or like Klout did (sort of) invite me to a premiere or something similar. It’s what PR folks for resorts and hotels do, they get travel bloggers to try out their “products” and blog, tweet, or otherwise discuss their experience. So, artists and those who represent them, should…do that.

Aren’t women inherently more social? Did I miss a memo?

Here is a link to a post that has been maing the rounds. It basically dissects the gender makeup of some of the largest social networks and finds, save digg.com, that many of them are skewed toward women. (not a lot, like 60/40) Anyway, it’s being touted as “Who rules the social web?” and I wonder about that. I mean, I think countless studies have shown that women are naturally more social creatures than men (at least generally) so it stands to reason that women would jump at the chance to extend social influence faster, more efficiently and with a broader reach. The folks I see scratching their chins in consternation over social media/recruiting et al are ALWAYS men. Is the question “Who rules social media?” even a good one? I mean, women have always controlled social circles but only recently has that colluded with any sort of power to effect change.

I dunno, rambling I guess. Just curious if anyone else thought this was earth shattering news or if the infographic was what was getting people all hot and bothered.

http://www.informationisbeautiful.net/2009/who-rules-the-social-web/

(PS: this comes shortly after reading and watching The Duchess, about the Duchess of Devonshire, a women who held oodles of social influence in her hands and sway and was in essence powerless in society. Fascinating.)

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