I helped

http://farm1.static.flickr.com/3/5228173_7558daaf2e.jpgI am likely dating myself here but does anyone remember the Shake N Bake commercial where “Mom made shake n bake and I HELPED!”?

I do.

When I decided to come back into the HR and Recruiting Space and once again toss my hat into the ring, it was not easy. It was a simple decision because this is what I love to do, I enjoy the people in the industry and I have a strong grasp on some of the things that need to happen. In short, this is what I’m supposed to be doing. That being said, it was hard to change my LinkedIn status, hard to write the blog post, hard to ask friends for help and hard to go out on a limb waiting for the perfect position.

So I got busy. I called up friends who needed help and helped them. I worked on press releases, media kits, marketing strategy, social media efforts, consulting, you NAME it. Not only was I determined to ensure that everyone remembered my name, I was also determined to keep busy. Sharpening my sword, waiting for the just the right thing to come along.

And now, lots of great opportunities have opened up. I will tell you about them in the next week or so. (I will also get to tell you about my various job search stories which are AWESOME). But not today.

Today I am going to tell you how I helped. How I took every project that came my way, did whatever I could and how good it made me feel and how fast my job search seemed to go because of it:

What I did: I made a new logo for TalentNetLive and helped Craig Fisher design a new rate card, media kit, and contract.

What I learned: That Craig works his butt off to make TNL happen for over 200 recruiters at least once a year and will stop at nothing to keep his sponsors happy.

What I did: Created a site design, logo and infographic for an emerging firm in Minnesota.

What I learned: How to take the best of two merging companies and create a new brand, look and feel.

What I did: Assisted my dad with the basics of social media so he could get his crowdsourcing page off the ground and fund his musical.

What I learned: That while business is important, to slow down and learn how social media can work for the fine arts.

What I did: In a fit of philanthropy, said yes to an acquaintance who needed help with his job search.

What I learned: That taking 2 hours out of my day to teach skills I thought were basic can end a man’s year long search for gainful employment and bring him to tears.

What I did: Worked with a smart young lady on her resume and answered her questions about entry level HR.

What I learned: That landing a position in a field you think you might love can turn someone’s outlook around.

But not every lesson was touching…

What I did: Agreed after a phone call, several emails and missed appointments, to be part of a professional panel of experts, for free.

What I learned: If I don’t value my time, no one else will.

What I did: In a moment of desperation, applied for a position that was local but not in any other way suited for  me.

What I learned: If you don’t care about the product or service, it will show through in your dealings.

What I did: Shared marketing ideas and tactics with potential employers before an offer was on the table.

What I learned: To keep doing that! It doesn’t always work in my favor but truthfully, every company (even in our industry) does and SHOULD have a different model, ideal, goal and strategy. I don’t want to recycle an idea from one “job search campaign” to another company.

Bottom line, helping people not only gave me the aforementioned “lessons learned”, it also gave me a ton of perspective and the ability to use my skills at a time they might have lain dormant. I know that my efforts will make me a better employee and a more empathetic one. I’ve had the opportunity to talk to some fantastic companies and learn a little more about where they’re heading in the next year, which only broadens my view of the landscape.

If I haven’t talked to you, tell me why. Or better yet, call me (402) 577-0760. I only have a few days of my job search left :)

Q and A with Myself

I do not sell these t-shirts.

If you have no idea why anyone would post a Q and A interview with themselves, please read yesterday’s post.

Q: What sort of job are you looking for?

A: I’ve finally gotten to the place where I can say that in only one breath, which I’m pretty proud of. here goes:

“A senior level marketing role in an HR or Recruiting facing company, preferably within a small to medium size department or team.”

Q: Why are you coming back to HR and Recruiting?

A: Because I love it. I didn’t realize how much I’d absorbed in both knowledge and passion, until I left. I not only missed the people but the conversations and the solutions. It’s a pretty exciting time to be in this field and I intend to stay.

Q: You refer to your super stealthy job hunt. How long have you been looking?

A: Honestly I’ve been keeping my ears open since December. But I started applying in earnest at the beginning of this month. I’m trying to take my sweet time.

Q: Oh why is that?

A: The company that I end up working for is going to be where I’d like to stay for a while. I have a plethora of ideas and energy to match, there’s no reason that shouldn’t be used for a solid deserving company.

Q: Wow, you seem very wise.

A: Why thank you. And may I say that you are an excellent interviewer.

Q: (blushes) Aw, shucks. Now, what is the best piece of job search advice you’ve been given?

A: Probably the one that was given early on and often by a lot of trusted friends: Get out there. I was scared at actually telling people I was looking for a job, which is ridiculous. Jobs aren’t like princes in a fairy tale. It’s not like they are going to come tearing out of the woods and rescue you from the tower. Well, at least not if they don’t even know you’re in the tower.

Q: Now I’m envisioning Amy Adams trying to navigate LinkedIn. What does your ideal company look like?

A: I’m trying to keep my focus very tight on HR and Recruiting Service providers and tech companies right now. So within that realm,

  • a company that has a product or service that I see making an impact on the landscape for the forseeable future
  • a culture that respects work life balance but appreciates hard work
  • a company that would be proud to have me represent them at trade shows and events
  • a team that respects ideas, both good and bad and hires leadership that can see the difference

Also the dress code would be 80% jeans, 18% party dresses and 2% sweats.

Q: What’s more important: money or cultural fit?

A: Money. Definitely….Just kidding. While competitive compensation is nice, it’s not the end-all, be-all of what I need. I know exactly what I can provide for the right company and happen to have a pretty great work ethic. In return, I ask for a well rounded compensation package, one that recognizes that I’m a mother before a marketer and a wife before a road warrior.

Q: Does that mean you’re not interested in travel?

A: On the contrary, I love travel. In fact, it’s something I frequently bring up with prospective companies early on. But if hardcore travel is part of the deal, then I’m more inclined to push harder for flexible hours or telecommuting. Remember I still own a portion of a travel production company, there’s very little about travel I hate (but taking off zippered boots at the security checkpoints is one of those things I hate).

Q: Describe your greatest strength (I know it must be hard to choose just one, but try…)

A: I think my ability to figure out something I don’t know. When faced with something that is seemingly insurmountable, I will just figure it out and fast. I will do my best not only to learn that skill but learn why that skill is necessary and how I can build a more efficient process around it.

Q: Describe your greatest weakness (Do you even have one?)

A: (chuckles) Of course I do, Interviewing Me. I would have to say one of my greatest weaknesses is avoiding pertinent questions and giving roundabout answers that sort of sound positive when I’m supposed to be describing something negative. While this has helped me win friends and influence people in the past, it can be a drawback to an otherwise wildly successful career.

Q: I’m not sure that really answers the question…

A: I know! It’s so embarrassing! I hate that question, I just never know what to say.

Q: Just say your greatest weakness! It’s pretty straightforward!

A: Whoa, Interviewing Me, you are harshing my mellow.

Q: What does that even mean? (takes deep breath) Moving on, so what are you doing right now?

A: Well I know that looking for a job should be a full time job and I am trying to remember that. However, since my focus is pretty tight and I’ve given myself until March to find the perfect opportunity, I am taking this time to reconnect with colleagues, attend industry events, and help with design or marketing work. I’m also doing some contract marketing work on the side and helping my Dad market his musical in NYC. I just found out I’m sort of, indirectly, but definitely somewhat associated with a group that may or may not be directly underneath the supervision of someone at Amazon who might be in daily contact or nearby to someone with twitter contact to Seth Godin’s…blog.

Q: Are you available for contract or consulting work?

A: Yes and No. Yes, I can work on projects within my field and will help friends with events or marketing as a means to an end. No, I am not looking for long-term consulting work or to re-open my firm. My contract rate is $70/hr with a 15 hour minimum.

Q: What else should we know about your job search Maren?

A: Well, I’m willing to relocate which is important since I currently live in Omaha. You can see my LinkedIn profile here and find some more information about me here. Any design work or copy samples will be sent via email to interested parties. I think that’s about it. I’ve been talking to myself for long enough…

*If you hadn’t guessed it, this entire thing is tongue in cheek. I am nowhere near this self-absorbed…I think.*

A cool tools reprisal

Waaaaay back in the day when I first started this blog, I could only fit what I knew about recruiting and HR into a couple of measly posts a week. The rest was marketing and one day (I think Thursday) was “Tech Thursday”. I don’t know if this will become a regular feature or not but I like to point out cool tools when I see them (always have) and I saw a few today worth mentioning:

Tweepskey: Renders a visual of your (or anyone’s) most influential tweeps, based on an X/Y grid and some fancy-shmancy algorithm. It’s really unclear to me how this can benefit you, other than showing you (as it did me) that I wasn’t following influential enough people….but they’re FUNNY!

Crowdbooster: How well are you doing on Twitter? I’ve stayed up nights asking this question. Now finally there is a place to track it all. I signed up for the beta but you can see a post about the benefits here. Basically, the site tracks your past twitter activity and highlights where you’ve done well and where you need improvement. I think a better name for this product would have been “MOM”.

Layar: This is pretty cool. Imagine walking through a beautiful neighborhood and wishing you could live there. With the apartment “layar” on the downloaded smartphone app, you can see the listings pop up as you walk. NO JOKE! It basically puts a layer of reality over your browser on your smartphone. Did that make sense? So instead of moving your eyeballs away from your phone, you can see reality right there! Rock on. Seriously though, this has unprecedented use for businesses, photo sites, classified ads, job postings etc. Perhaps the best way to understand it is to download the app (free) and take a look at their company blog.

Twitter from @A to @Z is just a cool slideshow, but it offers some interesting observations about one lettered twitter handles. But it led me to this (I’m not saying how. I have odd browsing habits :) and this. Given my profound love for InDesign, it’s possible I might start playing around with iPad apps, but first I’d need to get an iPad to test on….hmmm.

HowSociable is another cool tool but better utilized for larger brands.

Here’s the thing about cool tools, until someone starts using the data to effect change, it’s really just numbers and fractions. We have really smart people developing amazing products. So…what are you gonna do with them?

Two magazines that give me genius (hyperbole) marketing ideas and have NOTHING to do with marketing: Dwell and Wired

Credit where it’s due: I got a lot of these apps from the #smart_2011 stream on twitter and in particular a gentleman seen here.

 

Day in the life of a sick person

Me, sick

Maren and Jackson taking some sick (cuddle) time

We’re all connected all the time. And since we’re building our brands we’re supposed to be sharing information, focusing on the big picture and “contributing to the conversation”. But today, I don’t want to. I want to be totally and completely useless. I don’t want to build anything, promote anything, sell tickets, write proposals, set price points or “craft” a message. I’m sick. It’s a silly little cold but one that in past years has turned into pneumonia and I don’t want that to happen, so I am staying in bed. Here’s how my day’s going:

9:37 am- Wake up and realize that the children and husband are gone and have let me sleep in. Proceed to sneeze all over every pillow I own.

9:42 am- Finished stripping and recovering all the pillows ( I have 7.)

9:53 am- husband returns from errands and brings me my three essentials: my laptop, my iPhone and a cup of coffee (as well some tissue, which at this stage can be argued an essential, see pillowcase update)

10:12-10:46- tweet back and forth with Olivier Blanchard about a conversation I shoehorned myself into. I make little progress in proving I know anything, but do manage to bring up cheese. I mark it as a success and plan to write it up later in my “Dairy, Social Media and You” book.

10:47- Wonder how long you have to be in bed before bedsores develop.

10:53- husband agonizes over leaving me to go to the store. I type out all my snappy retorts in Pages because I can’t talk. After a while he gets up and walks away, leaving me powerless.

11:32 am- I try to make myself something to eat, leaving my bed for the first time on unsteady legs. I burn the soup but manage to make a bowl and eat it in 6 minutes flat. Would like more but I’m not going through that again.

11:39- Look through wikipedia, find entire article on con tricks. Read them all. I think I’ve only fallen for like three of them. Tweet the link and then realize it’s not wise to tweet you’re reading about confidence games while job hunting.

1:02 pm- Decide that I am bored of no one paying attention to me and ask everyone on Facebook and Twitter Who would play them in a movie? Excitement peaks at 1:11 and then interest wanes from then….No one says anything about Alyssa Milano. I pout.

1:34 pm- Husband sends picture of a chocolate fountain at a discount store. I have no idea why and text him so. He says “for my parents”. I tell him I burnt the soup so he will come home and never ever attempt Christmas shopping alone again.

1:36 pm- try to revive interest in facebook movie start discussion. No dice.

1:42 pm- Spend four solid minutes wondering if you can chloroform yourself and how dangerous it would be

1:53 pm- Decide to head downstairs to open the peppermint fudge covered oreos. I am sick after all. Dang it. I can’t tear through the plastic and I’m too tired to wrestle with it. I grab a banana instead.

2:08 pm- Design a tattoo. It takes about an hour. Then I think if it takes an hour to design it will take longer than that to ink on my own skin. [redacted]

3:14 pm- Make myself a plate of Christmas Cheer food, including candy canes, dark chocolate oreos (got my strength back) and clementines. Think about how people used to get oranges as treats and how sucky life must have been before Nabisco. Thank God for the thousandth time I am not a pioneer woman.

4:12 pm- Fall asleep

Educate, don’t Intimidate

A few weeks ago, I found out that a comedic actress I really like had joined Twitter. I immediately followed her and realized her TwitterStream was comprised of about 50 messages to see her new movie. I saw a lot of backlash from other Twitter and Facebook people.  I was a little irritated but decided to keep following her. Here’s why:

When I was 14, I moved from California to Nebraska. I knew no one, save my family and had no attended the junior high. Essentially, I started high school as a complete newbie. But I wasn’t worried. A military brat, used to frequent transfers, I’d learned to make friends quickly, If I could handle L.A. then I could handle Omaha. So my very first day, I set about charming everyone (or so I thought) and when gym period started, I secretly whispered “Yes!” as at least 7 or 8 of the really popular kids were in my class. And I KNOW Mark the hottie was checking out my legs.

So when it was time to do our timed 40-yard dashes, I was ready to wow ‘em. And I did, by racing across the gym so incredibly fast that my feet couldn’t keep up. I tripped, somersaulted and skidded to a stop, blinking at the lights overhead, realizing I had just killed any hope I had of being a high-school superstar.

So therein you find my tolerance and empathy for folks who maybe don’t know quite what they’re doing in social media yet. AND THAT’S OKAY! Yes, it’s really easy to be snarky and biting about auto-dms or misuse of twitterfeed, and there is certainly a time and place to tell quasi-spammers and hyperpromoters to shut their tweethole, but there is also a time to give people a chance, and maybe even a second chance if they do something dorky and dumb the first time.

We’re around social media so much and bombarded with articles on how to do it right from practically every perspective that sometimes we forget that this is a very new thing for the majority of people. And you might have even done something incredibly stupid when you started, just fewer people were around to see it.

Nice ways to tell someone they’re doing it wrong:

1) DM them privately
2) If you know them, call them
3) Post “how to” articles in the hope they’ll check them out
4) Give them time. If they’re cool, they’ll figure it out.

It’s easy to call someone out and point and laugh at social media gaffes but it’s not educational and it doesn’t really help anyone. The scary thing about social media is it gives some people a lot of distribution power very quickly. If you’re not careful about how you wield that power and influence, you can unwittingly (or wittingly) damage someone who’s just trying to figure it all out.

In regards to the actress, she eventually (in less than a week) got the hang of it all and starting saying funny stuff and posting pictures of her hot acting friends. So…I win.

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Theme: Esquire by Matthew Buchanan.

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