Q and A with Myself

I do not sell these t-shirts.

If you have no idea why anyone would post a Q and A interview with themselves, please read yesterday’s post.

Q: What sort of job are you looking for?

A: I’ve finally gotten to the place where I can say that in only one breath, which I’m pretty proud of. here goes:

“A senior level marketing role in an HR or Recruiting facing company, preferably within a small to medium size department or team.”

Q: Why are you coming back to HR and Recruiting?

A: Because I love it. I didn’t realize how much I’d absorbed in both knowledge and passion, until I left. I not only missed the people but the conversations and the solutions. It’s a pretty exciting time to be in this field and I intend to stay.

Q: You refer to your super stealthy job hunt. How long have you been looking?

A: Honestly I’ve been keeping my ears open since December. But I started applying in earnest at the beginning of this month. I’m trying to take my sweet time.

Q: Oh why is that?

A: The company that I end up working for is going to be where I’d like to stay for a while. I have a plethora of ideas and energy to match, there’s no reason that shouldn’t be used for a solid deserving company.

Q: Wow, you seem very wise.

A: Why thank you. And may I say that you are an excellent interviewer.

Q: (blushes) Aw, shucks. Now, what is the best piece of job search advice you’ve been given?

A: Probably the one that was given early on and often by a lot of trusted friends: Get out there. I was scared at actually telling people I was looking for a job, which is ridiculous. Jobs aren’t like princes in a fairy tale. It’s not like they are going to come tearing out of the woods and rescue you from the tower. Well, at least not if they don’t even know you’re in the tower.

Q: Now I’m envisioning Amy Adams trying to navigate LinkedIn. What does your ideal company look like?

A: I’m trying to keep my focus very tight on HR and Recruiting Service providers and tech companies right now. So within that realm,

  • a company that has a product or service that I see making an impact on the landscape for the forseeable future
  • a culture that respects work life balance but appreciates hard work
  • a company that would be proud to have me represent them at trade shows and events
  • a team that respects ideas, both good and bad and hires leadership that can see the difference

Also the dress code would be 80% jeans, 18% party dresses and 2% sweats.

Q: What’s more important: money or cultural fit?

A: Money. Definitely….Just kidding. While competitive compensation is nice, it’s not the end-all, be-all of what I need. I know exactly what I can provide for the right company and happen to have a pretty great work ethic. In return, I ask for a well rounded compensation package, one that recognizes that I’m a mother before a marketer and a wife before a road warrior.

Q: Does that mean you’re not interested in travel?

A: On the contrary, I love travel. In fact, it’s something I frequently bring up with prospective companies early on. But if hardcore travel is part of the deal, then I’m more inclined to push harder for flexible hours or telecommuting. Remember I still own a portion of a travel production company, there’s very little about travel I hate (but taking off zippered boots at the security checkpoints is one of those things I hate).

Q: Describe your greatest strength (I know it must be hard to choose just one, but try…)

A: I think my ability to figure out something I don’t know. When faced with something that is seemingly insurmountable, I will just figure it out and fast. I will do my best not only to learn that skill but learn why that skill is necessary and how I can build a more efficient process around it.

Q: Describe your greatest weakness (Do you even have one?)

A: (chuckles) Of course I do, Interviewing Me. I would have to say one of my greatest weaknesses is avoiding pertinent questions and giving roundabout answers that sort of sound positive when I’m supposed to be describing something negative. While this has helped me win friends and influence people in the past, it can be a drawback to an otherwise wildly successful career.

Q: I’m not sure that really answers the question…

A: I know! It’s so embarrassing! I hate that question, I just never know what to say.

Q: Just say your greatest weakness! It’s pretty straightforward!

A: Whoa, Interviewing Me, you are harshing my mellow.

Q: What does that even mean? (takes deep breath) Moving on, so what are you doing right now?

A: Well I know that looking for a job should be a full time job and I am trying to remember that. However, since my focus is pretty tight and I’ve given myself until March to find the perfect opportunity, I am taking this time to reconnect with colleagues, attend industry events, and help with design or marketing work. I’m also doing some contract marketing work on the side and helping my Dad market his musical in NYC. I just found out I’m sort of, indirectly, but definitely somewhat associated with a group that may or may not be directly underneath the supervision of someone at Amazon who might be in daily contact or nearby to someone with twitter contact to Seth Godin’s…blog.

Q: Are you available for contract or consulting work?

A: Yes and No. Yes, I can work on projects within my field and will help friends with events or marketing as a means to an end. No, I am not looking for long-term consulting work or to re-open my firm. My contract rate is $70/hr with a 15 hour minimum.

Q: What else should we know about your job search Maren?

A: Well, I’m willing to relocate which is important since I currently live in Omaha. You can see my LinkedIn profile here and find some more information about me here. Any design work or copy samples will be sent via email to interested parties. I think that’s about it. I’ve been talking to myself for long enough…

*If you hadn’t guessed it, this entire thing is tongue in cheek. I am nowhere near this self-absorbed…I think.*

How to be a piss-poor networker

Good morning friends. It’s a fine Saturday morning and I am sitting with a rather large cup of coffee looking at a stack of cards on my desk from a recent conference. I’ve spent plenty of time on this blog and telling others how to network effectively for various purposes (finding a job, monetizing your blog, increasing sales for a company, whatever). So today I am going to tell you how to be a piss-poor networker based on my experiences over the last few months:

Disclaimer: I have moved office locations twice in the last year and moved myself once. No excuses,  I’m just saying.

I also switched industries, which is an even BETTER reason not to be a piss poor networker but I digress. Okay here we go.

Don’t register for conferences ahead of time: Make sure that you always wait until the last minute to register for conferences. If you do, you guarantee that eager salespeople, former colleagues and prospects have no way of knowing whether your company will be a presence at the conference. You will also fool all the folks on Facebook, LinkedIn and of course, Twitter into thinking that you’re staying home.

Make sure if you do register, you attend NONE of the sessions: If you’re in sales and marketing, you only need an expo pass or party pass. Sessions are for noobs and you cannot possibly learn anything there. If you go, make sure to keep your mouth shut in the back and never ask any enlightening or interesting questions.

Don’t take advantage of the hashtag or bullheadedly make your own hashtag: This will separate any conversation you have online from that of the other participants or cut you out of the conversation altogether. As an added benefit it will ensure that you alienate folks in your twitter stream to the point of annoyance with your vague and out of context statements.

Forget your cards at home or if you take them, leave them in the hotel room: People should automagically know you are. If they don’t, they are fools and should be avoided. By forgetting your cards, you also give multitudes of people the chance to not follow up and ask for guest posts, demos, meetups (if they are georaphically close to you) or any other network enhancing activities. When people ask for your card just say “Google Me”, this is particularly effective if you have a difficult to spell or pronounce name.

Don’t attend any parties, if you do, sit disapprovingly in the corner sipping on coffee and force people to come to you: You don’t want the unwashed masses to think you’re easy conference bait now do you? Of course not, by staying out of the networking fracas, you not only keep your dignity intact but make sure that your brand is blanketed in an air of mystery.

If you have competitors in the market, do not, under any circumstances, talk to them. Make sure you keep them at arm’s length and if possible, shoot dirty looks at them throughout the conference. It’s the only way to do business.

Don’t collect cards. That’s for sissies. Collecting cards makes you seem desperate, so if they are forced upon you, just shove them in your conference bag. Any cards you do collect should be forever ignored…leading me to my next point.

Never, EVER follow up: Everyone knows people put their best networking faces on at these events. They don’t really want to hear from you once the last cocktail is drunk, so make sure that you don’t call, email, tweet, friend them or send a LinkedIn invite. And if someone helps you get there, don’t THANK them.

I plan on taking NONE of the above advice when I hit BlogWorldExpo this week (VEGAS!!), TBEX Europe (Copenhagen!!) in November and during my follow up to HR Tech a couple of weeks ago….

Happy Networking!

 

 

New Twitter: What I Love, What I Don’t and What I’ll just learn to live with

New Twitter Screenshot

I got the new twitter early yesterday and was immediately attracted by the sweet new font, interactive layout and a seemingly more sophisticated interface. So after playing for it with a day I decided to write up a quick post. Before getting New Twitter, I was an avid user of just plain old Twitter. I use Tweetdeck to manage multiple accounts and PowerTwitter to research peeps and see photos and videos in my timeline instead of clicking through. But most of my twitter use was through regular internet based Twitter or Twitter for iPhone.

What I love:

the design: It’s sleek, it’s dark and the fonts are gorgeous, in fact the use of light helvetica neue, which I think is the font, was the first thing I commented on.

the background info: I like seeing what lists I’ve recently been added to from the front (home) page and being able to see my own latest tweet, which helps me because I tweet a lot and don’t always remember the last thing I said

the retweet stuff: I can see via a little green icon what I have retweeted and what others have retweeted from me or others.

the “dig deeper” stuff: I can simply click on a username and in the right hand column their latest tweets and bio, including follower, followee, followers in common, etc just POP UP. I like that. It helps me determine who I want to follow quickly (like PowerTwitter).

What I don’t like:

the fluttery-ness: If you stay moused over a tweet, it flutters in and out. It wigs me out

the lack of info on new DMs: I long ago switched off email DMs, so now, I depend on the little number to tell me when I have new ones. The new Twitter doesn’t alert me (at least that I can see) and there is no little number, so that blows

the lack of history for DMs: I can’t find my DMs at all and other users like my friend Brian Searls (@insiderperks) noted that he can’t find more than the latest 20

it’s slower: when my friend @landlopers pointed out that it was slower, I replied that I hadn’t noticed any slowing of my system. Of course, as soon as I said that, there was a marked slowing and then freezing of twitter.As far as this is concerned, I know it takes time to get these things just right and I’m willing to wait.

inability to reply all: Before when people #followfriday’d me, I could go down the line of my replies and hit reply and thank them all in one fell swoop. Can’t do that now. At least I can’t see how to do it. The reply box pops up once you click reply and you have to type them in. However, like tweetdeck, it autofills in with the name, which should be under likes, because I like that.

I’d like to point out that I love Twitter, and I loved Facebook when it got redesigned and these are all free services that really make my life a whole lot easier and better. I’m sure the team at Twitter will handle some of these issues and others I (and others) will simply adapt to.

What about you? What do you love? hate? about the new twitter??

How we consume should be changing how we advertise. Is it?

This is going to be a ramble, I can already tell but please stay with me:

I’m sick. As such, I am sitting on my couch, watching all three seasons of Arrested Development, back to back on Netflix. Like a typical viewer, I’m hooked and instantly click through to the next episode. And the more episodes I watch, the more I identify with the people I am watching (see also: my addiction to Nip/Tuck).

What we have here is normal TV viewer behavior/loyalty accelerated and magnified.

Last night, after Apple’s announcement regarding the new $99 Apple TV, my husband asked not if, but WHEN, we were getting one. I checked out the prices, the compatibility with Netflix and YouTube and attempted to crowd-source my decision. One thing that caught my attention is that when you rent a movie (for as LOW as $3.99) you have 30 days to watch it {{multiple revenue streams from one product}}. (see also Google TV)

Streaming is easier and part of the infrastructure to “augment” datastreams exists.

I recently got rid of cable in the same week that Netflix told me I had to deactivate one of the SIX devices we have it streaming through (these include iPod touches, iPhones, Wii, 2 laptops and an iMac). We can watch shows or listen to music on the go, whenever we want on any device we like. Yeah there are stutters and stops (at least on the iPod touches) but that just gives the family time to bond. You know, like we used to while the commercials were muted. Since the datastreams can be augemented with every view or rental, bumpers or streaming ads can be delivered and changed with every view.

I turned off an ad AND subscription based service and am using an ad-free and subscription based service that is 1/10 of the cost.

I’m going somewhere, I promise you. This morning, after my ridiculous quote in the WSJ made me actually interested in Ping, I noticed that Facebook had blocked Ping’s access to its API, which makes Ping decidedly less social and user-friendly (however, they plan to get Ping piggy-backed, just not sure when). Meanwhile, I received an email from Klout, a twitter influence rating system offering me a chance to preview a show on Fox. {{see also this old Scobleizer article re peer to peer movie sharing}}

Products seem to need networks to survive and get the coveted WOM (word of mouth) when or before they launch. WOM comes from individuals…

So, with all the observations listed above (in bold and italicized) there seems to be a pattern that arrives, at least in my mind, at an obvious conclusion. What about:

- recommendations from other Netflix users (used to be a feature, was recently killed)

- custom ads on Netflix and AppleTV (these could be switched with every rental on AppleTV- or run along the screen while looking at the previews on Netflix)

- The shelf life of a series (my recent Arrested Development and Nip/Tuck addictions come to mind) is much longer than it used to be. Viewer loyalty to product placement may make it the advertisement vehicle of choice on “archived” or web series’. You can see this happening more on shows you see nightly (more frequently) like Jimmy Kimmel.

- I’m not sure that people need more “social” when they consume entertainment. But I appreciate more information and lately social networks have become news sources. Now that Facebook search is indexed as news and the AP is citing bloggers as news sources, perhaps a more info page or surround before the clickthru to watch full screen (instead of cross-selling multiple other series, you would get more information about the series, the actors, the history, etc) that included search supported by ads, would be useful. (This brings to mind episodes of Lost that I watched on Hulu, while checking the twitter stream during commercials and reading multiple blogs afterward. Imagine, if all of that were on one page. Imagine if Target had only run two standard commercials and then sponsored the top two LOST bloggers or heck, paid Hulu to bring together the whole page?)

- Use consumer data from multiple sources to create consumer profiles. They’ll be partially wrong of course. When I went to hunch it suggested a bunch of shows I’d never seen before and may never watch, but it was their recommendation, coupled with that of my IRL friends YEARS AGO, that prompted me to finally sit down and watch all of Arrested Development, practically back-to-back. Now I have Hunch and the Doolittles to blame for my crush on Jason Bateman. Services like Rapportive drill down into the social profiles of the emails I receive. and pops em right up in my Gmail inbox. Why can’t an entertainment network with a huge user base of emails do the same? Gist does something similar.

- Ping! Okay, so it’s actually a pretty cool name. I’d love it if a entertainment network “pinged” me when a new show or artist or movie that I might like came out. Or like Klout did (sort of) invite me to a premiere or something similar. It’s what PR folks for resorts and hotels do, they get travel bloggers to try out their “products” and blog, tweet, or otherwise discuss their experience. So, artists and those who represent them, should…do that.

What travel means to me…

My love affair with travel began pretty early on. As a five year old traveling between my mother (who married an Air Force captain) and my dad (who stayed in sunny California, where I was born), I navigated airports and traveled treacherous Canadian roads to get to the nearest airport that offered non-stop flights to Sacramento. I saw it all as an adventure, for the most part, and reveled in the one on one attention that comes from a 6 hour road trip with one’s parent.

I was little. And annoying. And I got to travel by myself. Which meant I got Necco wafers, pressed the “call” button whenever I had to go to the restroom and was often moved to empty rows when I wanted a place to stretch out and sleep. Stewardesses (which is what they were CALLED then) were sweet to me and pilots let me hang out up front and I got the sic little golden wings that they handed out like candy back in the day.

There was for sure a downside. I had to learn on my own how to unplug my ears, watch my mom cry as she watched me walk down the jetway, carry all my own little bags, deal with smoky planes (yes I am THAT old) and then watch my dad cry as he watched me leave when it was time to head home.

But travel never lost its luster for me. Even when it was a tiny little trip to a mundane (to some) location like Grand Forks, ND; Branson, Missouri; or Laguna Beach, CA, I’ve always been eager to see what new landscapes, promises and challenges lived just around the corner from me. I savored each travel story and told it to my sisters waiting back home, showing off my mixed tapes from the ultra-cool California.

In every place I lived or traveled, I had friends and/or family who knew and loved me (or at least I believed they did). I’ve slept on couches, pull-out beds, dirt floors, lofts and one time in an effort to calm a very upset Albanian baby, in a crib. I’ve eaten just about everything you can imagine and yes, I drank the water in Mexico but managed to get food poisoning in New York.

“I made it through the Louvre in an hour at a dead run.” Grace Adler, Will and Grace

I love art. I pored over my mother’s books on Michelangelo’s Pieta from Rome. I sleep with a Moses Soyer book next to my bed and I’ve shamelessly ripped prints from a Matisse book just so I could hang them in my bathroom. But take me to a museum and I will lose it. Just as light cannot exist without the darkness, I have trouble seeing art juxtaposed with….other art. So I take it where I can get it, find beauty where others might overlook it, in the gentle curve of a salesgirl’s charming overbite as she bilks me out of my Euros for a cheap scarf. In the forked tail of a swallow (which did you know makes the male swallow MUCH more attractive than his counterpart, the deeper the fork….well you get my drift) as he flies by my hotel window.

Languages entrance me, particularly the romance ones. I took latin in high school and spanish in college but the best I can must now is figuring out the roots of words to help my kids with their homework and also asking “Where are my pants?” in Spanish. I wish I had a better ear for languages but I don’t. My husband however, is a language genius and for a brief shining moment, we were planning on living in Germany.

I can hear the snide remarks now. So, you love art but don’t want to look at it. You adore languages but can’t speak any fluently? Oh sure Maren, you’re a world traveler for SURE.

Well, I can’t help my nature. See for me traveling has always been more about the experience than the um, knowledge. Actually, you might even sum up my whole life that way.

For instance, I’ll never forget running through Paris underground with a Spaniard, a Frenchman and Kim Mance, who knew a little French (we’ve already discussed my particular linguistic talents) and having an international game of telephone that was, in a word hilarious. Incidentally, we talked a Hotel DeVille official into letting us use the ice skating rink after it was closed. I may not know much French but getting on your knees in front of an amused Parisian policeman transcends mere words.

To be continued…



Time for a cool change

By now, many of you might have heard that I’m no longer with RecruitingBlogs.com and have found a new professional home at Galavanting Productions. Those of you who follow me closely will know that CEO Kim Mance and I are longtime friends and fierce collaborators and have been for at least 7 years now.

Galavanting Productions owns several properties including TravelBlogExchange.com, GoGalavanting.com and Galavanting.tv. I’ll be overseeing all marketing strategy for everyone of these projects, including the TBEX conferences (here’s the next one TBEX ’10) and our newest project TBEX Connect. I’ll also begin reviewing hotels for GoGalavanting.com, an online travel magazine for women as well as continuing to co-host Galavanting.tv with Kim and Courtney.

It’s a really exciting time and as someone who has been with the company from nearly the beginning, I can’t wait to see what will happen. I’m honestly wondering what will happen when Kim and I work together full time. It could get scary (good scary that is).

Speaking of scary, all this great stuff comes with a flip side, as things in life often do. To fully pursue the opportunities open to me, I have to say some goodbyes. In order to receive something your hand must be open, not a closed fist, still holding tightly to something that is no longer yours.

I have to leave an industry that has been my home for the last three years. I have to say goodbye to friends and colleagues who have been my “family on the road” and to professionals that opened their arms to a complete newcomer. I have to leave a job I know I am good at and a company I know I made better with my presence. I have to leave co-workers with whom I have inside jokes and a seamless integration of personalities. I need to remove myself from the daily conversations about recruiting and HR because my new role is in a different industry. I’ll have to say goodbye to a schedule I was used to and tasks I had gotten comfortable doing. I’d built my social hierarchy within a certain world and now I have to do it all over again.

I’m scared. And I feel alone.

Not because I’m not joining the coolest team ever or because the travel industry hasn’t welcomed me with open arms. But because I am actually quite a timid person and my mom told me 30 was going to be my toughest year and doggone it, I SO didn’t want her to be right. I’ve spent quite a few days thinking about all I’ll be missing. How RecruitFest! will be without me, about my friends heading to SHRM, about plans for RecruitingBlogs that I won’t be around to see come to fruition. And let’s be honest, that just blows.

So…I’m still scared and then I remembered (please indulge me):

I left home and moved out on my own at 16.

I dropped out of high school and went on to graduate college with honors.

I ate the worm.

I got pregnant with my son at 19 and found myself abandoned. I went on to marry a wonderful man who adopted our son.

I climbed a wall of ice even though I was scared to death.

I put an 8 ft long python around my neck to conquer my fear of snakes.

I put my head through a windshield and never lost consciousness.

I traveled across the Adriatic Sea through Rome with a double lung infection, pneumonia and pleurisy.

I took care of abandoned Roma babies and listened to children cry and confess things that should never happen to children.

I delivered three children with no pain medication.

I watched a business my family put its heart, soul and savings into fail, miserably.

I auditioned for American Idol (oh YES, I did)

I walked headfirst into an industry I knew nothing about and learned what I could and served where I could and for three years was proud to call that industry my professional home. I can do it again.

What, exactly, do I have to be scared of? Right.

So I’ll say bye to the people I have to and keep those friendships I cherish and conquer this next big thing:

Love,

Maren

PS- I promise not every post will be this self-involved or maudlin. Stay tuned…if you want.

Technology Increases Responsibility

So I’m fresh back from TRULondon, an unconference put on by Bill Boorman and Geoff Webb. I could talk about all the incredible people that I met (and I will in another post, knock on wood) but for now I’d like to address some thoughts that occurred to me during one or two of the sessions.

I attended one session led by Keith Robinson, Felix Wetzel, Alan Whitford and Simon Lewis that was about Job Boards in 2020. There was a lot of intelligent conversation, but as usual my mind got hung up on one point that Jessica Miller Merrell made. In response to the success of one community/job board (Lewis’ OnlyMarketingJobs.com) she pointed out that of course marketers were more apt to join a community, but how would a niche job board for say…data processors, go about getting their jobs to their candidates? It seems like a simple answer, right? Set it up so your jobs go out to facebook, twitter, typical board, etc. But her point seemed to get lost in the fray and I don’t want it to.

We have all this technology that makes setting up a simple job board a literal snap. You can set up several in a day. For a long time, whoever had the most jobs, got the most candidates and hence the most ads, leaving the board owners profitable enough to start the cycle all over again (there were references to Monster’s incredible call center, where thousands of job orders are processed for minimal fees.) We’ve got aggregators, semantic search, resume databases and more, all made easier by technology. You can set a job board up from your basement it seems. But with all this technology and simplicity, we’ve never once changed the distribution pattern of job orders to suit the nature (additional point here: we use personality type to do interviewing, performance reviews and training but not job search) of the niche. (This may not have been Merrell’s point but it is mine.)

I tried to explain that and was met with countless examples of how well yes we have. We’ve come out with multiple industry formats to suit the different verticals (true, but the delivery system remains the same). The job boards and publications have used publishing patterns (e.g. certain jobs expected at certain times and dates) to affect and control job seeker behavior. We’ve created multiple formats for every imaginable job posting out there. But where are the niche boards that take advantage of delivery systems based on how certain personality types (based on their chosen occupation and how they function therein) prefer to get information? I don’t see them. Probably I don’t see them because the idea of customizing delivery based on a small cluster of preferences isn’t tremendously profitable. Better to throw all the spaghetti at the wall and make sure some sticks.

BUT, this is where recruiters can add some serious value and instead of butting head with job boards and endlessly lamenting how they don’t work. YOU know how your industry players want their information delivered. YOU know how you can make an offer appealing to a salesperson vs. a programmer. And what’s more, now you have the technology to do it, easily and quickly and for far less than a long distance call used to cost. This doesn’t mean creating community after community, or mass emailing job postings, or endlessly tweeting about open positions but a true strategic look about what delivery mechanisms work the best based on candidate history, industry knowledge (theirs not yours) and established and emerging job patterns.

Some people who are doing this:

Marie Journey (used simple video for name generation in a highly specific search)

Peggy McKee (uses video to deliver hard hitting job search advice as a way of building a medical sales talent pool)

Simon Lewis (created a community for ONLY marketing jobs, creating a space where marketers will communicate–what they do best– and congregate)

Craig Fisher (creates multiple facebook and linkedin groups for common IT positions, where he entertains and sources simultaneously)

Some other stuff I want to talk about: mobile job search and candidate attraction, global employer branding (is there such a thing, can there be?), RecruitingBlogs meetups with some of the best bloggers in the UK and what we’re planning.

Slow Dancing in a Burning Room

Someone mentioned recently that I shouldn’t focus on HR, because HR is…not long for this world. Instead, I was told to hone in on talent management. Interesting idea. It gets back to the dead horse I like to beat called “semantics”. Again, I will say that is DOES matter what you call something, even if in popular culture the phrases are used synonymously.

But that’s not what this post is about. This post is about whether or not he was right. There’s been much speculation about the state of HR, HR getting a seat at the table, whether recruiting is a part of HR, whether HR is a valid business function, whether HR is dead. . .you get the point.

So, to say that HR is not long for this world, or that we should cease to put any thought or marketing power behind it, is to say the least, an interesting concept.

Here are the things he could have meant:

1. HR as a term is dead. Maybe he meant that the terminology is going to change but that the basic functions of human resources will re-congeal (terminator 2 like) under a new banner, like talent management. This will blow for those with HR proudly emblazoned in their domain name. But I don’t think that’s what he meant. When business speak changes, the social web is quick to adapt and aside from a few domain name changes, this is hardly a bump in the marketing road.

2. Viewing Humans as Resources is dead. This is a popular theory in my head where I’ve been turning this phrase over and over since I heard it. This is the most likely scenario. So often we hear about the talent economy and how intangible assets and the knowledge worker are becoming a reality. More and more companies are realizing that their employees were never really “theirs” anyway and it’s not such a bad thing right? because it’s the talent they bring to the organization that moves it forward. Right. So managing talent maybe a better way (semantics or no) to look at the business of resources.

3. That the fundamental idea of work is changing and human resources (or anything that looks like it but is named differently) is simply not needed anymore. If people are changing jobs at a faster rate than ever before, is it worth it to pay the equivalent of 1/4 of their salary to find and hire them? If your employees see themselves not as “lifers” but as “consultants” who happen to be at your company for now, should you manage heavy, bureaucratic programs for them? I wonder what the answer is. If your employees are at your company to learn something and constribute something and move on, will you spend money on leadership training? Hmmmm. Maybe the entire function will queitly blend into its respective departments, putting hiring managers back in control of hiring and managing talent. Maybe not.

Regardless of the answer (for my money it’s number 2) it makes me wonder if we’re prepared for it. We write blog posts, have in-depth (sometimes heated) discussions, organize chats, attend webinars and continue to run a pretty bustling little economy here in the industry space. But are we slow dancing in a burning room?

Don’t Nobody Want to Come in Your Yard Anyway

Yesterday I was running around my neighborhood and I ran past as house that has a sagging roof, peeling paint and a yard so overgrown that I chose to run in the street rather than risk any gross nature germs getting on me. As I ran by, I saw a sign, nearly hidden next to the broken (open) rusty gate. “Private Property. No Trespassing.”

I stopped running and just stood there looking at the perfectly lovely houses surrounding it (none of which had a stupid sign) and laughed. Sure dude, keep me out, we’re all clamoring to get in to your nasty yard. Then I yelled “Don’t nobody want to come in your yard anyway.” and then I ran really fast because who knows who lives there?

Thinking about that got me thinking about transparency and what it means and what it looks like and how arrogance is a large part of transparency or lack thereof. Here’s what I mean:

1) Protecting your updates. What that says to me is that you are arrogant. You presume to throw yourself on stage and then shut the curtains. It’s ridiculous and anyone with half a brain can see through the pseudo-humility being displayed. The other thing it could mean is that you are a stalker-attractor and therefore a little wacko anyway. Got a good reason for jumping on the social media bandwagon and hiding under a blanket? Leave it in the comments.

2) Closing or overmoderating comments. When I say overmoderating, I mean moderating out anything that isn’t SPAM or offensive (racist, sexist, profane etc). If you aren’t posting comments because they disagree with the crux of your post, even if you believe they’re wrong, then you are guilty of overmoderating. If you want a website where you are the grand poobah decider of all things, then have one, just don’t expect us to throw our well-crafted similies at your feet for fear they won’t be posted.

3) Being a super snob. Not replying to your @s (not every single one obviously, just the ones that invite response) and undermoderating your blog comments (big guilty person right here folks) are two ways to make people feel as if their opinions don’t matter. There are lots of folks whose blogs are no great shakes but they’ve learned to invite comments and become, in essence, salon directors, skilled at inspiring conversations and encouraging discussion.

4) Not minding your own beeswax. Most people won’t like this one. When twitter came out with the feature that made it so we all couldn’t see each other’s replies, I was relieved. Because I’ll tell you sometimes I can’t take the backslapping, flirting, you-promote-me-and-I’ll-promote-you stuff that goes on around here! If you’re having a conversation that is the professional equivalent of “No… you’re the best”, I can really only deal with two iterations of that before wanting to smack someone. Of course, now all the smart quasi-braggarts have figured out a workaround so we can continue to listen to them say how great they all are.

5) Retweeting how awesome someone else says you are. If I have to explain this, I don’t know what. (my husband said I do this but I don’t. One time someone said I was a crackhead or funny or something and I retweeted that because IT was funny.)

The fact of the matter is, I can understand a “Private Property” sign on a country club, a nice house, even by a smallish apartment pool if it’s clean. Your content, your personality and your brand will speak for itself. If you’re doing the above things, there’s no need to post a private property sign anywhere cuz don’t nobody want to come in your yard anyway.

That’s not an acceptable answer

It is a running joke between my husband and me, that I am incapable of answering “I don’t know” to any question posed to me. Even if I clearly do NOT know, I will guess, or make up a theory, or at least try to come up with an answer. It irritates him (and likely other people who don’t love me enough to say that I am irritating them) because sometimes people ask a question simply so they can tell you the answer. Or maybe to move along a story, or to clarify a point. But, in my adult time on this earth, I have learned that people rarely want to wait around for you to sit and think and dig around in the root of the words to see if you can figure the puzzle out witout their help.

If you’re wondering why I’m like this, here’s the reason. Every time we got into trouble as kids, Mom would say: “WHY did you do that?” and we would (predictably) say: “I don’t know” and then she would say “That is not an acceptable answer”. In essence she was forcing us to examine what drove us to an act of definace, disobedience or downright idiocy. It was a good lesson. Falling back on apathy or disinterest is not something that was allowed in our family and is rarely tolerated if you want to succeed in life anyway.

So my annoying habit actually has roots in a good lession. Here’s why I think saying “I don’t know” is not an acceptable answer:

Sometimes it’s the path of least resistance. This makes it easy to shrug off things that are hard or not fun or less than our “passion”.

If not followed up with a desire to FIGURE IT OUT, it’s just apathetic. It indicates a lack of desire to learn.

It keeps you from having to examine your issues. Why don’t you know?

Here’s why I think “I don’t know” is an acceptable answer:

It can indicate humility.

It’s honest. Sometimes you really don’t know.

It can be a catalyst to have someone wiser explain it to you.

It flies in the face of the expert/guru/genius flu that’s been going around lately.

What do you say when someone asks you a question? Do you try to figure it out? Do you let them explain it? Do you say “I don’t know”?

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Theme: Esquire by Matthew Buchanan.

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