Results Matter

It’s all about people, they say. Oh really, and when did clients or customers stop being people?

I am a person. I know what I expect to happen when I spend $5 on a dress. I want it to cover things a dress should cover and not have a rip I can’t mend.

I know what I want when I spend $50 on a dress. I want to look damned good.

I know what I want when I spend $500. I better be getting married.

I know what I want when I spend $5000. I want an entire wardrobe.

I am cheaper than most but the point is, when people spend money on you or your product or your service, whether as a:







This is not the time to experiment, or to “figure it out”. If you ask for, oh let’s say, $5K to do some social media marketing, you’d better bring a WHOLE lot more to the table than your personal experiences. You’d better bring results.

This is particularly true when it comes to emerging industries. If you are trying to gain credibility for a profession that up until 3-5 years ago didn’t even have a NAME, then you must be committed to professionally and expertly bringing results to the table.

Rant over. Two cool sites I’ve become addicted to lately:


One way you can think of it is as a cache for the research that people do looking things up on the web and asking other people. Eventually, when you see a link to a question page on Quora, your feeling should be: “Oh, great! That’s going to have all the information I want about that.” It’s also a place where new stuff–that no one has written about yet–can get pulled onto the web.

Vator (short for innovator) is a community and resource for entrepreneurs.

Founded and run by veteran and award-winning journalist Bambi Francisco, Vator consists of, a leading platform for entrepreneurs and innovators to effectively broadcast to and communicate with the entrepreneur and innovator community while at the same time reach the broad audience across the social Web through Vator’s syndication with Twitter, Facebook, YouTube and more.


Bonus: TED for Women (in like a week) how did I not know about this?


One thought on “Results Matter

  1. Good stuff. I love ranting blog posts. They come straight from the heart and full of passion. I’m cheap too but sometimes I forget the dress and go straight for the $5 Starbucks. A small comfort but sometimes it’s worth it.



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